Posts from June 2021
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24
Guiding Homebuyers in a Seller's Market
As housing demand continues to greatly outpace supply, 2021 is turning into a seller's market.
But it's not all bad news for buyers: Low interest rates continue to give them opportunities worth pursuing. One reason why Homesale Realty has been so effective over the last year is our ability to help clients navigate a market unlike any other in recent memory.
Buying a home in a seller's market is a little like sailing across the ocean. The old mariner's adage definitely applies: "You can't direct the wind, but you can adjust your sails." That equals finding ways to help clients move toward their goals while managing their energy and expectations.
17
Are You Making the Most of Video?
Today's homebuyers love video – and as a real estate agent, so should you!
One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.
And video isn't just great for home listings. You can use it to build your brand!
All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.
