Posts from July 2018

One of your first, most important challenges as a real estate agent will be finding your niche, and learning how to market your business to your target audience. As an agent, it's hard to be everything to everyone. Finding a niche allows you to focus on a specific audience, tailor your marketing to them, and make a bigger impact than you might with a less specific, more generalized target audience. When you join BHHS Homesale Realty, we can help you find your niche in the real estate world. For now, we'll focus on some general tips to help you identify and market to your real estate niche.

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Join BHHS Homesale Realty and you'll soon get all the inside info you need to get your practice on track for success. One of the most important is the value of social media, especially Facebook, in building relationships with prospects and getting referrals.

Although Facebook can be an amazing tool, there is a right way and a wrong way to use it. The right way will consistently add motivated leads to your pipeline. The wrong way won't necessarily harm your business, but it won't add much to it either.

Your Facebook page is best understood as an inbound marketing channel, not a traditional ad or brochure. What does that mean? Essentially, your goal on Facebook is to provide helpful and informative content to people who need it – even before they're ready to buy.  That fosters the trust and rapport you'll need to ultimately work with them later.

So, how can you make sure you're really "crushing it" out on Facebook?  Follow these tips to set up a high-converting Facebook business page for your practice:

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