Posts from September 2021

Your customers aren't just buying a house. They're also choosing a neighborhood. You might wonder why Homesale Realty emphasizes this so much.

The answer is simple: When customers perceive you as a neighborhood expert, they are more likely to value your expertise highly. That doesn't just mean parting with your commission more enthusiastically (though that's nice, too.) It means recognizing your unique insight and giving you the benefit of the doubt when it matters.

A little cooperation goes a long way, especially when you're still learning the ropes!

Knowing the local neighborhoods inside and out isn't just about launching your career, however. It also helps you grow your business to the size and scope you want. A genuine "neighborhood expert" has value to offer that few others can beat, no matter how they choose to brand or which buyers they appeal to. In the end, it all comes down to a neighborhood.

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Working from home is the new normal for many agents around the country. One reason why Homesale Realty has been so successful is our ability to adapt.

There's no doubt working from home has some advantages. The average commuter stands to save thousands of dollars annually. It can be easier to eat healthy, satisfying food when you don't have to run out for lunch from the office. And more time saved means more rest and relaxation after hours.

But cybersecurity is emerging as one of the biggest challenges to be aware of.

Hackers are well aware that millions of people who once worked from a secure, centralized network are now moving sensitive data back and forth on their home internet connection. Targeting non-technical professionals such as real estate agents was already becoming common – now, it's business as usual for cybercriminals.

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