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A listing presentation is one of the most important steps in building a relationship with a new client. It creates trust necessary to ensure clients feel comfortable taking your advice.
Plenty of new real estate agents get nervous about listing appointments. Once you understand the psychology of clients, however, it's much easier to foster genuine rapport.
Taking time to think deeply about this will also put you way ahead of many others who might be tempted to use high-pressure sales tactics.
To succeed in listing presentations--for yourself and your clients--use these techniques:

Done right, an open house is one of the most compelling ways to move serious buyers forward on a property. A good open house makes a lasting impression that can bring people back even if they've looked at dozens of other options.
Naturally, though, there is some risk – a bad open house can chase qualified buyers away!
It takes time and experience to get the knack of holding a terrific open house. Still, there are some basic mistakes you can avoid to make your odds of success that much better. Follow these tips and you won't find yourself groaning "Why a career in real estate?"