Posts from August 2019

Your brand isn't just what you say about yourself, but also what others say about you. The importance of personal branding as an agent is twofold:

• First, it gives you the opportunity to define your value and find your ideal clients.
• Second, it protects your reputation from misinformation in a fast-paced digital age.

Why Homesale Realty? The real estate industry is busier than ever before. No matter where you're based, odds are there are dozens of agencies at work in your local area. Homesale Realty helps you stand out and increase the odds that customers will seek you out when they want to buy or sell a home.

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If you're wondering why Homesale Realty pros have a higher closing rate than the rest, one of the biggest reasons is negotiation skills. By combining a strong marketing program, proactive customer service, and excellent negotiation, you maximize value in every transaction.

No matter whether you are representing the buyer or the seller, negotiation skills are paramount. Without them, you can't reach an agreement, satisfy your client, and win the commission. This is often an unfortunate event all around, since sellers want to sell and buyers want to make a buy.

Once you put aside problems of mindset, issues that drive buyers and sellers apart are often small ones. For example, it will always be difficult to get through to a seller who has over-priced a home. However, minor repairs or other hiccups should not sink an entire sale.

Negotiation expertise is one of the biggest reasons why both buyers and sellers benefit from a real estate agent. However, you don't have to be a "natural" at negotiating to achieve your goals. Practice these negotiation skills, and you'll serve your clients better:

1. Be Ready to Walk Away (and Make Sure Your Client Is, Too)
   In some ways, the best buyers are those who never "fall in love" with a home. They know they don't have to bend over backward to meet unreasonable conditions. No matter how much your client loves a home, it's a good idea to discuss the red lines that will cause them to walk away. Being able to leave a negotiation gives you a tremendous amount of leverage.

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When agents are wondering why Homesale Realty is the best choice for them, one thing they think about is their ability to advance their careers. Let's face it: No one wants to wander a maze of confusion if you can move toward a fulfilling career faster. The question is how to do it while remaining true to your values.

One of the most common ways agents try to accelerate their careers is by seeking out new agent designations. Designations are a set of common and respected credentials for real estate agents. These help people choose the right agent for them by specifying the skills and abilities a real estate pro has invested extra time and effort in. Several of the designations require upwards of 50 hours of continuing education and carry other expectations that vary by state.

Some of the top designations include:

• Graduate of the Realtor Institute (GRI)
• Licensed Real Estate Broker (LREB)
• Accredited Buyer's Representative (ABR)
• Seller Representative Specialist (SRS)
• Short Sale and Foreclosure Resource (SFR)
• Certified Distressed Property Expert (CDPE)

There are also certifications and continuing education classes you can seek from credible universities—both online and off. While these are valuable training in their own right, most of them can be applied toward the designations listed above.

Why are designations valuable for agents of all experience and skill levels?

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