Posts from August 15th, 2019

If you're wondering why Homesale Realty pros have a higher closing rate than the rest, one of the biggest reasons is negotiation skills. By combining a strong marketing program, proactive customer service, and excellent negotiation, you maximize value in every transaction.

No matter whether you are representing the buyer or the seller, negotiation skills are paramount. Without them, you can't reach an agreement, satisfy your client, and win the commission. This is often an unfortunate event all around, since sellers want to sell and buyers want to make a buy.

Once you put aside problems of mindset, issues that drive buyers and sellers apart are often small ones. For example, it will always be difficult to get through to a seller who has over-priced a home. However, minor repairs or other hiccups should not sink an entire sale.

Negotiation expertise is one of the biggest reasons why both buyers and sellers benefit from a real estate agent. However, you don't have to be a "natural" at negotiating to achieve your goals. Practice these negotiation skills, and you'll serve your clients better:

1. Be Ready to Walk Away (and Make Sure Your Client Is, Too)
   In some ways, the best buyers are those who never "fall in love" with a home. They know they don't have to bend over backward to meet unreasonable conditions. No matter how much your client loves a home, it's a good idea to discuss the red lines that will cause them to walk away. Being able to leave a negotiation gives you a tremendous amount of leverage.

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