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Done right, an open house is one of the most compelling ways to move serious buyers forward on a property. A good open house makes a lasting impression that can bring people back even if they've looked at dozens of other options.
Naturally, though, there is some risk – a bad open house can chase qualified buyers away!
It takes time and experience to get the knack of holding a terrific open house. Still, there are some basic mistakes you can avoid to make your odds of success that much better. Follow these tips and you won't find yourself groaning "Why a career in real estate?"