Join BHHS Homesale Realty and you'll soon get all the inside info you need to get your practice on track for success. One of the most important is the value of social media, especially Facebook, in building relationships with prospects and getting referrals.

Although Facebook can be an amazing tool, there is a right way and a wrong way to use it. The right way will consistently add motivated leads to your pipeline. The wrong way won't necessarily harm your business, but it won't add much to it either.

Your Facebook page is best understood as an inbound marketing channel, not a traditional ad or brochure. What does that mean? Essentially, your goal on Facebook is to provide helpful and informative content to people who need it – even before they're ready to buy.  That fosters the trust and rapport you'll need to ultimately work with them later.

So, how can you make sure you're really "crushing it" out on Facebook?  Follow these tips to set up a high-converting Facebook business page for your practice:

• Learn How to Use Facebook Ads
  Recruiting existing customers to your Facebook page is much easier than attracting fresh leads to it. To make your page more visible and timely, you'll need Facebook Ads. Using the advanced "Power Editor," you can develop a campaign to bring leads right to a sign-up form on your website, too.
• Stay Laser-Focused
  Early in your time on Facebook, it's very tempting to ask everyone you know to "like" your page. Don't do it! Not only will it not help you get results, but it'll actually dilute Facebook's ability to understand your page and make it visible to those who need it most.
• Post Valuable Content Every Day
  The more you post on Facebook, the more likely it is your message will be heard by those who need it. It's a good idea to shoot for a goal of three posts every single day. Skip the cat photos and "inspirational" quotes and deliver relevant, useful content, such as blog posts.
• Forget About "Engagement"
  When you start spending more time on Facebook, you'll hear a lot about engagement – that is, likes, shares, and comments. Those may energize you, but money is made on clicks through to your website. Of all forms of engagement, only comments really build relationships ... and only if you respond.
• Post A Variety of Content
  Not long ago, the idea caught on that photo posts get the most engagement. While it's true Facebook posts with images get more attention, people quickly tune out irrelevant posts. A mix of all sorts of posts helps you capture the interest of your whole audience.
• Build Your Email List
  Only a small percentage of Facebook followers will see each message you post. However, if you get them onto an email subscriber list, well over half of them are likely to see all your messages. Use targeted campaigns with strong calls-to-action to get FB users to sign up.

Although these techniques will get you off to the right start, details matter.  At BHHS Homesale Realty, you'll have the opportunity to benefit from the latest training and tools for marketing your services. Not only that, but you'll be able to partner with experienced mentors who can help you avoid pitfalls and reach for the success you want.

It all starts with just one click – and we can't wait to meet you.

Contact BHHS Homesale Realty to find out more or get started.