Hit the Ground Running with a Digital Marketing Plan

When you begin a career as a real estate agent, creating an effective real estate marketing plan is key for building and growing your business.  The Internet has changed the face of real estate marketing--and continues to do so almost daily. In today's marketplace, both new and experienced agents have been turnining their focus to the web as the center of their marketing plans.

At BHHS Homesale Realty, we strive to provide our agents with the best possible online marketing tools for long term success.

Five Pieces for Your Digital Marketing Plan 

There are a ton of ways to market yourself as a real estate agent, so you'll have plenty of opportunities to experiment with unique marketing tools and tactics. To get started, it's a good idea to concentrate on the proven marketing tools that will help you establish a presence. You'll likely be familiar with many of the most popular marketing tactics as a consumer, even if this is the first time you're putting them to work professionally.

1. SEO – Search engine optimization impacts nearly every aspect of your online marketing from social media to your website. Most search users don't click past the first page of search results, so it's critical to land in a prominent position. Since you'll be building your marketing presence from the ground up, the start of your career is the perfect time to establish your SEO and local SEO.
2. Property Listings – Most people who visit your real estate website will be coming to learn more about the properties you have available, so you'll definitely want to make your listings pop. Professional-looking photography is a great idea for listings. You'll also want to make sure that website visitors can easily locate the listings they came to see.
3. Social Media – This is one of the best opportunities to connect with your audience on a personal level, establish yourself in the community and build the sort of relationships that ultimately lead to sales.
4. Content Marketing – Content, like the blog post you're reading right now, is a great way to share your expertise, integrate SEO seamlessly and keep people coming back to your website. Starting a real estate blog on your website will allow you to establish your voice and engage your audience, while providing you with plenty to share on your real estate social media pages.
5. Real Estate Website – This is where it all comes together. Your website is the home of your content marketing efforts, the place where prospects come to check your listings and the backbone of your real estate SEO. It's also one of your best opportunities to differentiate yourself from the competition. Unless you decided to become a real estate agent after a second career as a web developer, professional website design is more than worth the investment.
   
   

Our Career Development Team at BHHS Homesale Realty gives you the support to build an effective marketing plan for a successful real estate career.