How Real Estate Agents Use Social Marketing for Business

Real estate agents face some pretty tough competition with so many people jockeying for new leads and prospects.  Things get even trickier when you're a new agent trying to build your business.

Luckily, BHHS Homesale Realty is here to help.  If you're a new or experienced real estate agent in the Central Pennsylvania and Baltimore markets, we'd like to talk with you about advancing your career by joining our company. One of the perks of working with us is that we provide the training, technology and marketing tools you need to make your business successful.

With so many marketing opportunities available for real estate agents, it's hard to know where or how to get started.  Many agents are building their brand and promoting listings using social media.  In fact, BHHS Homesale Realty makes the most of Facebook, Google, Instagram, Pinterest, Twitter and YouTube to market our brokerage and team.

Let's take a look at using Facebook as a part of your online marketing plan:

Facebook is by far the most popular social media site and an ideal place to engage with current customers.  In addition, it also offers plenty of opportunities to build new business—if it's done right.

One of the first things to realize about Facebook is that it is an investment of time—not a huge amount of time—but you'll need to allot a small amount of time each day to respond to messages, post comments, share content and keep up with connections.

Think you'd like to give Facebook a try?  Here are some guidelines to get you started:

• Create a Profile Page
  Your profile page represents you and your real estate business. Fill the page out completely.  Include attention-getting images and provide contact information so potential customers can reach you easily.
  
  
• Share Great Images
  Having your images shared by others is a great way to grow your business.  Suggestions for types of images to use:  historic properties in your community, listings with unusual architecture or a beautiful garden.
  
  
• Timely Engagement
  The best part about social media is that it allows you to engage with other directly. Check your Facebook page at least once per day to make sure you're not missing important messages or comments.
  
  
• Don't Bog Down Your Audience
  Social media is about forming connections. Go with more subtle marketing tactics.  Don't limit your content to homes and properties.  Other things to share:  moving tips, shopping advice or even home ideas.
  
  
• Be a Part of the Community
  Share, post and comment on the posts of others and they'll return the favor. Don't forget to promote the social pages of local businesses and organizations in your community.
  
  
• Blogging
  Blogging and social media are a great fit.  Create a supply of relevant blog posts that will benefit your Facebook presence. Suggestions:  highlight community events, popular neighborhoods or even local traditions to demonstrate your knowledge of the local community.
  
  
• Be Yourself
  You don't have to be all business. Show your personality.  Let your audience see the stuff that makes you tick.  Stay positive and avoid controversial topics.

Become a Real Estate Agent with BHHS Homesale Realty

If you're interested in joining a real estate company that works to promote your future career success, consider BHHS Homesale Realty. Contact us today to learn how you can join our team.