What keeps some clients coming back to the same real estate agents again and again? It's one of the best questions a new real estate agent can ask and a topic that we love to discuss with new agents at BHHS Homesale Realty. It starts with a strong grip on the fundamentals, but earning repeat business really requires going above and beyond for your clients. The best agents never stop learning and are always looking for new ways to satisfy their clients. We help our team pursue their goals and earn plenty of repeat business in the process.

Earning Repeat Business

Careers in real estate are exciting in part because there is no one "right way" to earn satisfied clients. There are a few must-haves like accountability, expertise and attention to detail, but there is also plenty of room to customize your approach to suit your unique strengths. Earning repeat business depends on knowing your audience and understanding what you have to offer them.

• Prioritize Relationships
  It all starts with the client/agent relationship. A good working relationship is crucial to finding a deal that works for everyone involved. So the trust and engagement that power the relationship should always be a priority. If you go above and beyond for your clients, they'll be much more likely to come back to you next time they have a real estate need.
• Repeat Results
  A good working relationship is always worth striving for, but it may not mean much if it isn't backed up by tangible results. While the real estate goals of clients may differ from one deal to the next, your goal is pretty straightforward. Find the right home and the right deal for the client. We didn't say it was easy--just straightforward.
• Stay in Touch
  For most clients, buying or selling a house is a relatively rare occurrence, so it can be easy to lose touch once the job is done. Losing touch is an easy way to lose repeat business. Whether you do it through social, email, phone calls or all of the above, always look for opportunities to stay in touch with your clients.
• A Note of Thanks
  The best real estate transactions are a win-win for the agent and client, so it's always a good idea to thank clients personally when a deal is done. A personal, handwritten thank you note never goes out of style, but email is always a good option too. A small house warming gift might also be appropriate, but be sure to check your state's regulations on gift-giving first.
• Request Referrals
  Trust is a huge part of the agent/client relationship, and referrals from existing clients are a great way to establish that trust. In addition for the potential to earn new repeat business, asking for referrals provides a perfect excuse to stay in touch. Whether the client is advising a friend or planning their own real estate transaction, you want them to think of you first.

At BHHS Homesale Realty we love helping new real estate agents launch their and experienced agents maximize their potential. Contact us to learn more about joining our real estate team and the exciting real estate career that waits.