Branding Your Business to Attract More Clients

When it comes to branding, many real estate agents start and end with one thing: their name.  While using your name as your principal "brand" seems like a no brainer, it's not always the best choice. 

Many agents who bank on only their name are thinking, "Using my name will keep me top of mind with potential clients."  Unfortunately, it does not always work that way.  Here's a good example why:

How many times have you been introduced to someone only to walk away from the conversation saying to yourself, "What was their name?"  No matter if your name seems unusual or not, it will be tougher to remember than you might think.  Now suppose you're introduced to that same person and they say, "I am a real estate agent with ABC Realty."  You are likely to remember who they are and that they sell real estate.

One of the best ways to build your brand and attract more clients is to make yourself stand out in the sea of other real estate agents in your community.  Here are three things to take into consideration to start building a real estate brand that lasts.

A Brand Goes Beyond a Name

Although the name of your real estate business is a vital decision, a brand is more than just a name. When you understand the larger elements that go into a brand, it may even be easier to choose a name that will grow with your business.

A brand has three major parts:

1. It's Memorable
   People understand intuitively that a brand should be memorable. What will actually be memorable, however, depends largely on the target market. The most boring or ordinary thing to one person can resonate wonderfully for the person it's intended for.
   
   
2. It Brings the Product to Mind
   Real estate agents have a quick cheat here: They can always choose to include "Realty" or "Agent" in their business name. Your ideal customer should know within seconds that your business is for them – if not from your name, and then from the first sentence they read.
   
   
3. It Identifies the Target Market
   The real estate industry is inseparable from the intricacies of local markets. Knowing your target geography, as well as the type of customer you most want to work with, will go far in helping you develop an integrated brand presence both online and offline.

You don't have to make all the challenging decisions about branding right away. You can always start with a simpler name and straightforward approach until experience guides you to your niche or specialization.

BHHS Homesale Realty Can Help You Develop Your Unique Brand

Your brand is an important part of attracting clients and making a lasting impression. Join BHHS Homesale Realty and you'll benefit from the latest insights and techniques for developing your brand the right way. Branding is just one of the many tools we can assist our agents with.

Why a career in real estate? Because it makes a difference! Contact BHHS Homesale Realty to learn more today.