Social proof is an important concept when it comes to growing your real estate practice.

No matter how long you've been in business, people want to know others "just like them" have had success with you in the past.

A professional-looking website with great content helps make a good impression, but without social proof, it still looks like something is missing.

Reviews are the most visible, impressive, and persuasive type of social proof.

Unfortunately, many entrepreneurs – not only real estate pros – have a lot of difficulty asking for reviews. Not only does this deprive them of opportunities to attract new clients, it can shut the door on referrals from the most satisfied buyers.

The Fear of Asking is Your Greatest Enemy

Recent research shows rejection activates the same neural circuitry as physical pain in people who experience it. Lots of rejection over a long period can wreak havoc on mental health – but you can turn that around and achieve more by understanding rejection's place in real estate.

You might end up talking to twenty people to find one ready to buy or sell. This has little to do with you – it's simply that most people when you meet them, won't be active in the real estate market. Finding the right person at the right time takes persistence.

In theory, asking for a review should be easier. After all, clients are never happier with you than they are at the moment after they've successfully bought or sold a property with your help!

Asking for a review or referral is a way of converting that positive feeling into something that lasts longer – by giving your customers a stake in your success.

How to Get More Reviews Faster

• Ask Early
  You should ask for a review as soon as you can after closing, while the client's memories are fresh. Some people like to have a written testimonial form clients can fill out right away and sign so they will understand that their statements may be used in marketing in the future.
  
  The biggest rule here: Never ask for client feedback at the same time you present your bill!
  
  
• Bring Business Cards
  Business cards may seem "old school" to some, but they are still a very effective way of making your brand tangible to others. When you get a review, offer to leave four or five business cards with your client so they can let others know about you when the opportunity arises.
  
  It's vital to present this to clients in the right way. If you have a good rapport, taking this next step in the relationship will be much easier. Many experts swear by starting your request with the phrase "Can I count on you ..."
  
  For example: "Can I count on you to give these to anyone who needs a real estate agent?"
  
  
• Follow Up to Show You Care
  Following up is a crucial habit rising real estate stars can learn from the world of sales.
  
  The key is, your follow up should occur a little bit after you and your client part ways – say a week to ten days. A hand-written card is a powerful approach since it shows care and attention. You needn't ask for a testimonial or referral here: Simply use it to keep the relationship going.

Why a career in real estate? In the end, it's about the relationships. Join BHHS Homesale Realty and you'll have the tools and training you need to foster lucrative, long-lasting relationships with your satisfied clients. To find out more or get started, contact BHHS Homesale Realty.