Crack the Code to Great Listings

When you join BHHS Homesale Realty, you'll have a unique opportunity to learn all the tricks of the trade in real estate.

Sure, you could commit to learning on your own, but it's much easier to benefit from others' experience. This will get you on track to build your real estate practice faster. 

One aspect of home selling many people overlook is the way the listing is written.

Most new real estate agents realize quality photos are vital. Buyers are checking out listings online and they want to be captivated by what they see.

But that doesn't mean the text of your listing is any less valuable!

In fact, research has shown certain phrases can have a powerful effect on your outcome.

4 Power Phrases That Make a Difference in Home Listings

Want to ensure your listing stands out? Don't neglect these "magic words."

1. Fenced Backyard
   A fenced backyard is a perfect way to establish privacy and safety. It makes the space yours and opens up a lot of potential for a patio, pool, or other amenities. A fence doesn't have to be especially high or made of the best materials to add a lot to a home's value.
2. Open Concept
   "Open concept" refers to spaces with few internal walls or partitions. Trends strongly favor open floor plans right now – especially in the kitchen, where a single stylish island can do all the work of a more conventional plan while keeping the space open and airy.
3. Natural Light
   It's no surprise that natural light and open concept work well together! Natural light is great for health and also helps you take the best photos of a home's interior. Kitchens, living rooms, and bedrooms are all fantastic places to let natural light flow in during the day.
4. Updated Kitchen
   Of all the little gems you could put in a home listing, "updated kitchen" provides some of the most consistent returns in any market. It doesn't take a huge renovation, either: New fixtures and appliances are a cost-effective way to modernize the kitchen fast while providing plenty of value for buyers.

3 Pitfalls to Avoid in Your Listing Text

Not surprisingly, certain phrases can torpedo your home sales efforts, too!

Most of the time, you should avoid these troublemakers:

1. Motivated Seller
   A "motivated seller" is in a much worse negotiating position than one who has a longer time horizon. Luckily, buyers don't know your situation unless you spell it out! Sellers who show they are in a hurry often find themselves negotiating all sorts of unnecessary concessions.
2. Good Value
   A home might very well be a good value, but few buyers will be actively looking for one. Even first-time buyers tend to err on the side of reaching their goals for a dream home that might be a little more pricey. "Good value" positions you for downsizing buyers with limited funds.
3. Must Sell
   This is the equivalent of a four-alarm fire in your listing! "Must sell" means just that, and buyers will swoop down with the harshest expectations. You might inspire a faster sale – for example, an investor who has cash in hand – but could end up cheating yourself out of 30% or more.

Join BHHS Homesale Realty to Take Your Career to the Next Level

At BHHS Homesale Realty, we equip real estate agents like you with tools and techniques to take their productivity to the next level. That includes expert insights on listings and everything else that goes into faster, more profitable sales.

Contact BHHS Homesale Realty to find out more.