According to Pew Research Center, about 70% of all Americans are on social media today.

When you join BHHS Homesale Realty, you'll get to learn social media inside and out!

Social media furnishes countless opportunities for real estate agents to find clients and match properties to buyers. When you use social media proactively, you can positively influence your entire portfolio.

The challenge of social media is the same for real estate agents as for other professionals:

• Learning about the most effective ways to use each platform's unique capabilities.
• Actually sticking with it and being consistent until you see the results you expect!

Not everyone loves social media, but it lets you accelerate and simplify one of the most vital parts of being a real estate pro: Building relationships.

Ultimately, that's what being a successful real estate expert is all about. And when you pare down all the bells and whistles, it also stands at the heart of social media.

So, let's look at some of the best ways to maximize your time on the social networks:

• Remember: Photos Come First for Real Estate Social Media
  Most home buyers these days go online to do their preliminary research on the local market. They aren't interested in visiting a property unless they already know a little about it and have a good initial impression. Photos should be your top priority on social media, with a focus on beautiful exterior shots. Ideally, photos should lead back to a whole "virtual tour" of each home.
  
  
• Set Up Your Brand Presence on Facebook
  Every social media platform has its specific niche within your online strategy. Facebook is an excellent way to keep in touch with current and past clients and other contacts, for example. You should have a complete Facebook Page for your real estate practice so those who know you can refer friends and family to it. You can also prospect actively using Facebook ads.
  
  
• Amplify Your Real Estate Listings With Tweets
  Where does Twitter fit in? Unlike Facebook, Twitter shows users all of the updates they get from any person or brand they happen to be following. Plus, anything that anyone posts publicly is "discoverable." This makes it the ideal platform to spread individual real estate listings further. You don't even need to pay for ads to turn Twitter into a potent engine for showing sign-ups.
  
  
• Build Thought Leadership Credentials on LinkedIn
  Whereas Facebook and Twitter give you the chance to talk directly to prospective clients, LinkedIn is where you go to burnish your credentials as a leader in your industry. You should be participating in industry Groups and posting helpful, informative answers whenever you can – your peers can provide you with all kinds of insights now and in the future.
  
  

Social Media Can Be the Heart of Your Online Strategy

Facebook, Twitter, and LinkedIn can form the core of your entire digital prospecting strategy. Add a few others, like photography-focused Instagram, and you might find social media is your biggest lead engine outside of personal referrals.

This might seem like a lot to keep track of – but systematizing and streamlining will make it easy. Contact us at BHHS Homesale Realty to learn how.