When you join BHHS Homesale Realty, you'll quickly learn the best ways to grow your business. Email marketing is one of the most powerful tools you can bring to bear to expand your practice!

Email marketing is used in a wide variety of industries. Done right, it's incredibly effective. To understand why it's important to get a sense of what role email marketing fills in your outreach.

Why Email Marketing Matters Most for Real Estate Agents Building a Practice

Any real estate agent who has been around a while knows that most people you meet won't be ready to buy or sell a property at the moment you meet them. As you gain experience, you hope you'll plant seeds that will yield steady work "on average" by connecting with many people.

After a few years, this tends to develop into a healthy stream of referral business – people who really are ready to move forward and who have been "pre-sold" by your past happy clients.

This is a valuable plank in your business strategy, but there's a big problem with it:

It's not under your direct control. You can put the effort in, but results will always be hard to gauge.

Email marketing helps to demystify the marketing process in a way that's more responsive to your input. Getting people on your email list means that you can cultivate a relationship with them until the point when they are truly ready to leverage your expertise.

Plus, every time you send an email, there's a potential to get a call back right away.

Four Steps to Implement Email Marketing for Real Estate Professionals

Email marketing is versatile and powerful, but it has to be done right. If emails are annoying or inappropriate, people won't stick with your subscriber list. Plus, it shouldn't add too much complexity to your day: After all, you don't want to spend all of your time working on emails.

Here's how to do it right:

1. Set Up Email Marketing Software
   Email marketing software allows visitors to your site or social media to sign up instantly to your list. Then, whenever you want to send out an email, you can simply press a button and your messages will go to your list or to segments you define. It's much easier than doing it by hand!
2. Add Value
   Helpful, informative content is the key to keeping people interested in your emails. Messages should demonstrate your expertise while showcasing information that helps your prospective clients come to the right real estate decisions for them. This helps you foster trust over time.
3. Be Consistent
   Once you have an email list, even if it consists of only one person, you have a commitment to provide content. Your sign-up form should make it clear how often users can expect to hear from you – weekly? Monthly? Consistency helps keep your agency "top of mind" for prospects.
4. Make it Easy to Reach You
   Although there's a lot to learn about writing a good marketing email, the key is "the call to action." The call to action or CTA tells readers what you want them to do. For most real estate pros, there should be a simple, one-click button to contact you for more information.

Be sure it's easy for readers to call you in one click, email you, or schedule a future appointment.

Email marketing is a great fit for real estate because it helps to "make visible" all those potential clients who aren't quite ready yet – so you have a genuine opportunity to win their business.

Contact BHHS Homesale Realty to learn more.