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What is it that makes a client select you out of all the available real estate agents? Sure, you can put your brand out there, display your credentials and make sure everybody knows about your knowledge, experience, and dedication – but at the end of the day, it's not so much what you say about yourself, but what others say about you.
Client reviews and referrals are huge. Some studies suggest that customer testimonials are the leading factor that gets other customers to choose an agent. So the question is, how do you get those great customer reviews that make potential clients take notice?