People often ask us why Homesale Realty is the best choice for building a real estate career. For our part, we know just how quickly someone can develop their book of clients when they follow best practices that have worked again and again.

One of the most important things to remember is the value of customer service. 

When you interact with businesses, you know customer service makes the difference: It's how others prove that they value your time and attention.

When you affirm a commitment to exceptional customer service, you have the opportunity to deliver a tremendous first impression and foster a relationship all during a transaction. That makes referral business that much more likely every time.

Luckily, customer service is no mystery. It starts with how you would want to be treated. From there, you need to cultivate an awareness of how your clients and potential clients can perceive different approaches to your business.

Let's consider four ways to achieve standout customer service in real estate:

1. Make Responsiveness a Priority
   One of the best ways you can hook new clients as a real estate agent is to make sure you get in touch with leads fast – very fast. Leads are most impressed when you're able to return their call or online message within an hour of them sending it.  From there, it's crucial to keep up the pace.  During a real estate transaction, people can be under tremendous stress. Failure to react to their calls and emails adds to the ambiguity. The faster you can respond with accurate, complete answers, the better your clients will feel about you.
   
   
2. Go Deep and Wide with Market Info
   A good real estate agent has market information on both a micro and a macro level: He or she knows where to find the best restaurants and shopping, of course, but also understands all of the trends that are affecting an area's real estate conditions.  Many of your clients will be visiting from out of town to check out houses. When you can advise them on how to have a great trip – as well as how to find the best real estate opportunity – they'll feel confident putting their transaction in your hands.
   
   
3. Listen and Educate
   Your clients want you to be their "one stop shop" for real estate. Try not to send them off on their own to get information unless it's a subject they're interested about and not essential to the transaction. Your goal is to take the fear out of buying or selling by providing the facts.  When you listen carefully to clients and ask open-ended questions, you'll learn their concerns, and you can engage with them proactively. This is vital in every step of the process, but especially when it comes to paperwork – a source of major stress for first-time buyers.
   
   
4. Diversify Lead Capture and Follow Up
   Many modern lead capture methods add value for your existing and future clients. For example, if you are posting useful and informative content on your website, that's helpful to your incoming clientele. This gives you resources to assist clients in their research.  Lead capture can also come through social media. Making social media connections with clients is a great way to pre-sell them by answering their burning questions. You can also stay in touch after the transaction to see how they are doing and, potentially, harvest new referrals.

At BHHS Homesale Realty, you can learn the ins and outs of truly exceptional customer service.  Contact BHHS Homesale Realty today to find out more.