Poll our real estate agents and they may tell you why Homesale Realty has made a big difference in their careers is our company's expertise in new real estate technologies.

Prospective real estate clients want answers faster than ever, and the Web provides them. Most websites are a one-way experience, though – visitors come in, look around, and leave. With social media, you can deliver a high degree of interactivity and personalization.  This is essential to make sure you develop the trust needed for leads to go forward with you.

Real estate agents are making a splash on social media networks like Twitter and LinkedIn. Not surprisingly, though, Facebook is king when it comes to real estate leads.

By launching your own Facebook page, you have a terrific channel you can use to stay in touch with current and former clients. Since the site itself is fun and freewheeling, you have a chance to present your authentic self while still being true to your practice's brand values.

And a business page is only the start: You can promote or even hold an entire open house online.

Three Stellar Ways to Use Facebook for a Successful Open House

An open house is one of the best ways to meet potential clients – and Facebook makes it better.

There are three major methods for enhancing your open house with Facebook:

1. Property Listings on Facebook
   Instead of limiting yourself to a page that focuses on your entire real estate agency, build out separate pages for each listing. This gives you the opportunity to promote individual open house events using Facebook ads that are micro-targeted to prospective clients in your area.
   
   
2. Use Facebook Live Video
   There are plenty of other, more robust "virtual tour" options out there, but none that will get as much attention as Facebook Live. You can stream video directly from a home using your tablet or smartphone, potentially driving hundreds of visitors to your unique property listing.
   
   
3. Try Facebook Slideshow Video
   Don't want to appear on camera? No problem! With the Slideshow Video creation tool, you can take your high quality still photos and transform them into a video fast. The tool provides you with all the professional effects you need, including transitions and a music library.

Open Houses Haven't Gone Away – They've Just Gone Online

Some may say open houses are "old-fashioned," but they're proven and powerful.

A good open house attracts interested buyers in our local area. To maximize its impact, you should try to host an open house the very first weekend that a home goes to market. Yes, the first weekend!

Assuming a property is in your target market and suits your brand's identity, there's no reason not to use the open house as a persuasive promotional tool.

Going online, especially on Facebook, can energize and amplify your open house.

And that's only the very beginning of what you'll learn about powerful online marketing for real estate when you join us.

Contact BHHS Homesale Realty today to discover more.