Your biography is your brand. It sets you apart from other real estate agents and shows clients the skills and professional experience you offer. An engaging biography is an invaluable marketing tool that encourages clients to trust you with one of the most significant purchases they will ever make. As you put your biography together, the following are some ideas worth their weight in commissions.

• Start with Your Story
  Sharing your personal background, interests, and education helps create a personal connection. Discuss why you moved to the area and the reasons you enjoy assisting others in moving into the region. These inclusions help clients understand why you chose a career in real estate and helps them find common ground with you as a person they want to do business with. Keep in mind that you want your story to sound like an interesting tale rather than a sales pitch.
  
  
• Highlight Your Skills & Qualifications
  You should always tell clients about the awards and professional accolades you've earned. Highlighting your accomplishments helps clients see the progression of your career and the success of your efforts. It's a wise idea to include statistics and data. This "hard" information is easy to digest and review. When highlighting your skills and qualifications, you don't want to boast and brag, but it is perfectly fine to toot your own horn a little.
  
  
• Discuss Your Approach to Real Estate
  Every real estate agent has a different approach to the tasks involved in the transfer of real property. Your biography is an opportunity to discuss how you help clients find the property they desire and how you help close the deal. You don't have to go into extensive detail, but you do want to give clients sufficient information so they can see that you're a good fit for their needs.
     
• Keep the Formatting to a Minimum
  You want to format your biography so that it is easy to read and navigate. Avoid using complex structures and layouts with too many distractions. Use fonts and colors that reflect the image of your agency. Most importantly, keep your biography to less than one page. Ideally, you should aim for a finished length that is between 250 and 500 words.
    
• Include Photographs
  Photographs are worth a thousand words each. Start with photographs that show you in a professional capacity. You can also choose to add in a few of you engaging in your hobbies and spending time with family. When selecting photographs, select pictures that speak to the interests and backgrounds of the clients you want to attract.
    
• Close with Contact Information
  Make sure your bio concludes with your contact information. Always include your full name, email, office, and cell phone numbers.
  
  
• Edit, Edit, and Edit Some More
  You should polish your biography to perfection. This process requires multiple rounds of edits and a willingness to take advice from your peers. Ask your professional peers to review your bio and incorporate the suggestions that help improve flow, content, and connection. The editing process may take one, two, or 20 edits, but you should wait to publish it until every line is absolutely perfect.  

Ever wonder why Homesale Realty is one of the best real estate agencies in the country? It's because we work with the best real estate agents in the industry. We encourage you to contact BHHS Homesale Realty to learn more about the ways we help our agents stand out in their communities.