Posts from March 12th, 2020
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12
Client Communication: When Texting is Effective
Every single day, about 23 billion text messages are sent worldwide. Wow! It might seem like the world is inundated with text, and that includes your clients. But one reason why Homesale Realty is so successful is because our agents learn to adapt to client preferences.
Everyone in the world has communication preferences. Some people love to spend time on the phone; others loathe it. Some find it easiest to absorb the information they receive in text and might consider email perfect for their needs.
Many real estate pros are extroverts who enjoy face time with clients. But to maximize your relationship with each lead, you need to be attuned to subtle signals about what they appreciate most. Just like any other communication media, text can be ideal in certain situations. The key is using it correctly within your complete relationship management toolkit to build trust with your leads.
So, how can you make text messages work for you? Keep these tips in mind when it's time to follow up with leads or clients.
