Like every other aspect of everyday life, the real estate industry has certainly been impacted by the COVID-19 precautions in effect around the country and world. But staying home doesn't have to mean putting the brakes on your career! Video marketing makes it possible to stay in touch with clients, show homes virtually, and attract new business, no matter where you're currently located. Why Homesale Realty? We help our agents adapt to any situation and overcome challenges, with timely advice like our 5 steps to successful video marketing.

1. Use Virtual Open Houses to Let Buyers Tour Homes from Anywhere
   During a time when holding in-person open houses is all but impossible, buyers still want to be able to tour homes. Give them what they want by hosting virtual open houses, where you lead the viewer through the home, on camera, and discuss the perks of the property. Virtual open houses tend to work best when you treat them like the real thing, by dressing your best, planning ahead for what you're going to say, and promoting the open house on all of your social channels so people know when to watch.

2. Create a Script to Feel More Comfortable in Front of the Camera
   No matter what type of video marketing you're creating, preparation is one of the biggest keys to success. Creating a script for your video marketing makes it so much easier to feel comfortable and natural in front of the camera. Depending on what you're filming, you might create a script with the exact words you plan to say, or more of a general guide for key points that you want to include. Either way, the best way to look comfortable on camera is to plan ahead.

3. Set the Stage when Filming from Home
   Since you're likely to be filming much of your video marketing for home for the foreseeable future, it really helps to create a space just for filming. Ideally, you want to have more than just a blank wall behind you, so you can either create a background or film from a part of your home that has a nice view. No matter where you film, make sure that your space is clean, looks professional, and has minimal background noise.

4. Stream Q&A Sessions on Facebook Live
   Just about everyone is on Facebook, so hosting Facebook Live chats or Q&A sessions can be a great way to connect with a wide audience. Q&A sessions are excellent for encouraging audience participation, making the audience more invested in your content, and showing off your real estate expertise in real time. You can host a Facebook Live session on any real estate topic, and even take requests from your audience.

5. Adapt to the Videoconferencing Preferences of Your Audience
   During these times, video can also be used for so much more than traditional marketing, and you may find yourself scheduling frequent videoconferencing with your clients. Make the process as easy as possible for everyone by familiarizing yourself with all of the major videoconferencing platforms, and making yourself available on the channels that work best for your audience. Most paid videoconferencing apps have free tiers, and there are always tools like Skype and Google Hangouts that are available to everyone.

Are you ready to take the next steps in your real estate career, with a team that knows how to help you learn, grow, and excel? Contact BHHS Homesale Realty to learn more about taking your career to the next level with our team.