Social media is a key part of staying connected with customers and leads. Especially in today's world, it provides a unique opportunity to attract and inform your audience. Social media savvy is one reason why Homesale Realty agents are so successful.

Now is the perfect time to pay special attention to the various social media platforms your clients are active on. Not only can you keep them informed, you can also reassure them that you're there for them every step of the way. And good social media builds relationships in the weeks and months before a lead even decides to take action. Here's how to craft social media that engages:

1. Launch Your Business Page on Facebook
   Facebook has the advantage of being a place people go to relax and stay connected with their loved ones. It also has the most powerful targeted advertising in the social media world. Your business page on Facebook is particularly effective for staying in touch with past customers who choose to follow you. Make sure your page is fully filled out and communicates your value!
   
   
2. Share Excellent Real Estate Photography on Instagram
   Ideally, every post you share on social media would include a photo, illustration, or video. On Instagram, however, awesome real estate photos are an absolute must. From brilliant photos of listed properties to breathtaking vistas from your town, your best photos make the most difference on Instagram. Try to post twice a week to highlight virtual tours and open houses.
   
   
3. Join LinkedIn Real Estate Groups to Demonstrate Expertise
   LinkedIn is known for its exceptional ability to connect B2B vendors and buyers. In real estate, its use is more strategic. LinkedIn may be a match if you're in the luxury property market: Many LinkedIn users are career-oriented and have high net worth. You can join Groups or create your own to answer real estate questions and identify motivated leads.
   
   
4. Amplify Your Content Marketing on Twitter
   Twitter is a terrific way to meet new leads. Everything you post can be viewed by anyone, so the potential reach is tremendous. The downside is, Twitter feeds scroll fast. Share your newest blog posts, market research, photos, videos, and other content on Twitter as often as possible. When people comment on your posts, start a conversation about their real estate goals.
   
   
5. Highlight Recent Client Testimonials
   Your 5-star reviews and glowing testimonials are perfect for any social media platform. This "social proof" persuades leads they can succeed with your service. Always try to include photos with testimonials! A video testimonial is even better for creating excitement.
   
   
6. Use the 80/20 Rule for New Properties
   Yes, you can and should advertise new listings on social media – but try to adhere to the 80/20 rule. About 80% of your content should be helpful and informative, with 20% showcasing new real estate opportunities. This helps keep your audience from tuning you out.
   
   
7. Spotlight What Makes Your Community Special
   People don't just choose a home, they move into a community. Highlight what makes your area unique. This makes you a natural ally to local business owners, opening the door to collaboration.
   
   
8. Create Social Content for Homeowners, Too
   Home improvement, mortgage management, spring cleaning, and more ... closing day is only the start of the journey. You can continue the client relationship by posting regularly on homeownership topics. This keeps past customers interested and makes future referrals more likely.

Contact BHHS Homesale Realty to learn more or get started with our team.