Capturing great listing photos is key to an attractive real estate listing, and should be an important part of a successful social media strategy, as well. Instagram is the perfect medium for sharing your listing photos, creating engagement with your audience, and ultimately building more interest in your listings. Our marketing expertise is one reason why Homesale Realty can help take your career to the next level, and social media is an ideal place to start. So let's dig into the reasons why great listing photos deserve Instagram posts.

• Why Instagram Is Ideal for Real Estate Marketing
  Instagram is one of the most popular social media sites in the world, with a focus on photo, video, and engagement. More than a billion people log on to Instagram each day, with more than 100 million users per day in the United States alone. Instagram is a visual medium, which makes it perfect for sharing real estate content that's best presented through photo and video. Real estate content is very popular on Instagram, which leads to increased competition but also to a larger potential audience for your content.

• High-Quality Photos Are the Perfect Place to Start
  If you want your listing photos to stand out on Instagram, then quality is crucial. Instagram users want to see clear, attractive, well-edited content, so grainy photos with poor lighting just won't do. Fortunately, your smartphone camera, especially if your phone is from a recent generation, should be enough to get the job done. When taking photos of a property, make sure you take multiple images from each angle so that you have plenty of options.

• Editing Instagram Photos Takes Practice
  When you see a listing photo on Instagram that looks just right, that's no accident. Editing photos for the platform requires practice, especially if you haven't spent much time editing photos in the past. The good news is that there are a ton of apps available and tools within Instagram to help you edit great photos. A willingness to experiment will allow you to find the best tools and tactics for your needs.

• Use Hashtags to Increase Engagement
  Once you have those listing photos looking great, you want to make sure that as many people as possible can find them. Using hashtags related to real estate is a great way to help more people find your listing photos, and generate engagement on your posts.

• Use Instagram Stories to Showcase Listing Photos
  Instagram Stories were introduced in 2016 and now have more than 500 million users daily. You can use Stories to showcase the entirety of a property, and help viewers imagine their lives in the home. Stories can be created from photos you have already saved in your phone, or from images that you take in real time. Experimenting with Instagram Stories is a great way to build a following, and give viewers a deeper view of what each listing has to offer.

• Use Automation to Make Posting Easy
  Scheduling Instagram posts is an easy way to save time, plan your content in advance, and stick to a regular schedule which increases engagement. There are a variety of apps available to help you schedule posts, and Later is one of the most popular. In addition to scheduling, these apps can help you find ideas for generating more engagement with your posts.

Are you ready to work with a team that knows what it takes to maximize every aspect of your real estate career? Contact BHHS Homesale Realty, and take the next steps toward your dream real estate career.