To attract a healthy flow of leads for your business, it's crucial to promote yourself in the right ways. One reason why Homesale Realty is so effective is because we help our team members go from chasing referral business to drawing the right clientele directly to them. That leaves more hours in the day to build your practice.

In-person real estate marketing is only the beginning. To achieve more, you can put modern technology to work for you. Although many real estate pros thrive on face-to-face interactions, we've all seen their limitations over the last few months. Done right, your digital marketing can keep working for you 24 hours a day.

The sooner you make the leap to a mix of online and in-person promotion, the better. Here are five of the most powerful ways to do it.

1. Launch Your Own Real Estate Blog and Publish Posts Weekly
   As a real estate agent, your local expertise is what sets you apart from the pack. You have unique insight into what makes your area special, so don't be afraid to show it! Real estate blogs can showcase your new listings, of course, but there's much more to it than that. Helpful, informative posts targeted to the needs of your ideal buyers or sellers will drive growth by making you more visible in searches related to your business.
   
   
2. Start an Email Newsletter to Stay in Touch with Your Leads
   It could take weeks or even months before someone decides to jump into the housing market. Just because they met you once doesn't mean they'll remember you later – unless they're a subscriber! Real estate agents can entice email subscribers with high quality exclusive content, such as local market reports. Once someone is signed up, staying connected is easy. Update your subscriber segments by sending them relevant weekly blogs.
   
   
3. Connect with Other Members of Your Community on Social Media
   You should have a business profile on Facebook, an account on Twitter, and one on Instagram – these are real estate hot spots. Consider LinkedIn if you cater to the luxury real estate market. But how can you get results faster? Simple: Connect with businesses, nonprofits, and colorful locals and promote their content. Not only can you curate what's great about your area, but you will spark genuine conversations that may lead to sales.
   
   
4. Embrace Video Content and Virtual Tours
   Now is the best time ever for real estate agents to get comfortable in front of and behind the camera. Virtual tours are here to stay: Not only are they safer, but they're super convenient, allowing buyers to extend the radius of their search and check out more properties. Don't keep your video tours a secret, either. Showcase them on your website and upload them to YouTube to get more real estate search traffic.
   
   
5. Delve into the Art of Real Estate Photography
   You don't have to be a professional real estate photographer to add value to your business by learning your way around a camera. Snapping quick pics or short videos around your neighborhood can sharpen your instincts for what makes compelling online content. Including photos in every blog post and social update will maximize engagement with your content. That may take time, so focus on getting started and having fun.

The secret to real estate marketing success is actively promoting while creating authentic connections with those you meet. As an ambassador for your area, you have the power to help others reach their biggest life goals in the real estate market. Contact BHHS Homesale Realty today to find out more or get started.