Video is some of the most popular content online.

On the whole, video is more likely to be viewed, remembered, and shared than other content. The presence of a video on a page can positively influence consumers' behavior even when they don't take the time to watch it!

Video content is one reason why Homesale Realty excels in today's digital landscape.

Of course, you don't want to create videos just so they can be on the page. Video is dynamic, it's lively – and used well, it's powerful. Let's dive into all the ways video can help you build the real estate practice you want:

• Personalized Email Messages
  Odds are good you're already using email marketing to sustain relationships with prospects. It may take them weeks or months to jump into the market, and email gives you staying power. A personalized email video is aimed at one specific lead or client, granting them hyper-targeted advice or information.
  
  
• Listing Walk-Throughs
  Stunning real estate photography is still the place to start with any listing. These days, though, more of your audience is on the lookout for videos. Get comfortable in front of the camera, and you can highlight the positive aspects of any property, just as you would if you had an open house group in tow.
  
  
• Educational Videos
  Videos are ideal for content marketing, sharing helpful and actionable information that helps people make sound decisions. This positions you as an expert – and ultimately as a trusted adviser. Videos are more approachable than plain text and can win you top search engine placement if you use YouTube.
  
  
• Agent Introduction Videos
  What makes you unique? When the going gets tough, the average buyer or seller isn't great at figuring out credentials, experience, or other things that set one agent apart from another. With a video, you can make the facts plain and provide a glimpse of your unique personality, helping attract your ideal clients.
  
  
• Drone Listing Videos
  Okay, not every real estate agent will have access to a drone. But drone photography firms are popping up in major markets, and the footage they capture is all the rage. There's nothing quite as dramatic as a literal bird's-eye view that delivers a full-scale panorama around a property for sale.
  
  
• Facebook Live Real Estate Videos
  Just about every video above (with the possible exception of drone flights!) can be done live. Facebook Live is the free streaming solution of choice for real estate agents. It's easy to get started without any equipment other than your smartphone, and the Facebook algorithm publicizes the content widely.
  
  
• IGTV Videos
  IGTV – part of the Instagram platform – is underused and has lots of potential. Even though there are plenty of similarities between Facebook and Instagram, the audience here tends to like short videos that offer a peek "behind the scenes." This is a terrific way to humanize your brand.
  
  
• Neighborhood Tours
  When a buyer gets serious, they're not just comparing different homes – they're comparing all of the various communities they could be a part of, too. Your knowledge of the local area is what makes you special as a real estate agent, so crystallize that in a video to share with leads and clients.
  
  
• Client Testimonials
  Last but certainly not least is the client testimonial. Testimonials serve as social proof. That is, they show prospective clients that others "just like them" have used your services and loved them. While it's almost impossible for these to be impromptu, always let clients speak in their own words!

Contact BHHS Homesale Realty to learn more today.