A new year means new opportunities! One big reason why Homesale Realty agents outperform the rest is their ability to leverage seasonal changes that affect the market. While others rest, you can develop a lead generation strategy that will succeed in the new year.

You probably already know the majority of your future clients will look for you online. If you have a website where you post helpful, informative content targeted at your ideal clients, you're doing a great job laying the foundation for lead generation. But you can always go further.

As travel restrictions subside, 2022 will see more agents using a blend of digital and face-to-face methods. Direct interactions within the community will never fall out of style for real estate agents: It's your expertise within your local area that draws people to you.

With that in mind, let's look at some techniques and best practices that help:

• Build Local Business Partnerships
  Buyers and sellers alike may need assistance from many other specialists to help them achieve all of their goals. Insurance companies, title companies, lenders, landscapers, bakeries, and cleaning services all play a role. All these businesses and more may be willing to send leads your way for a fee.
  
  
• Follow Up With Existing Clients
  Following up with your existing clients is key because you never know when you'll be able to deepen the relationship. If a housewarming party is coming, offer to cater or cover some of the costs, then take the chance to introduce yourself to guests. Of course, you can also simply ask clients for referrals!
  
  
• Attend Open Houses in the Neighborhood
  Open houses are incredibly helpful in finding new business. With them, you have the chance to meet interested buyers who don't have an agent of their own yet. Stay aware of open houses in the market and make time to visit at least once a week.
  
  
• Scour LinkedIn for Social Media Leads
  Instagram and LinkedIn are the top social media platforms for real estate agents, but it's often easier for agents to wrap their minds around LinkedIn. To meet leads organically, post in relevant, active groups that appeal to your target audiences, such as groups for real estate investors or first-time homebuyers.
  
  
• Organize Informative Events for Leads
  Many leads come to the buying process not knowing what they need to know or where to start looking. If you cater to this audience, you can help them get their search started on the right foot with face-to-face or digital events. This positions you as a trusted advisor they can really count on!
  
  
• Keep Your Eyes Peeled for "For Sale by Owner"
  FSBO listings are at great risk of languishing compared to listings overseen by an agent. This can put off the sales timeline by months and often takes thousands of dollars off the price. Once an FSBO seller is frustrated with the process, it's the perfect time to approach them about how an agent can help.
  
  
• Hunt for Expired Listings
  When a listing has expired, it's a sign that there's been some breakdown between the seller's expectations and the agent's performance. If you can approach them in a way that's sensitive to their distress and needs, they'll often be amenable to an all-new approach.

These tactics not only augment whatever digital lead generation you're already doing, they will help you become a familiar face around your neighborhood. When people know, like, and trust you, they're far more likely to choose you as their agent.

Contact BHHS Homesale Realty to find out more today.