2022 is shaping up to be a wild ride for buyers and sellers alike. One reason why Homesale Realty has continued to grow during tough times is our ability to adapt to any market condition. That's sure to be crucial as the year unfolds!

Soaring home prices, rising interest rates, and new lender standards are all changing the picture in 2022. Some buyers will find themselves shut out of the market. Sellers who held back on entering will jump in so they don't miss out on premium prices.

All of this is happening right now—and much more besides.

As a real estate agent, it's up to you to figure out the best ways to get more real estate listings in a fast-changing world. But you don't have to do it alone. As a member of the Homesale Realty team, you'll get access to some of the best mentorship and talent development programming in the real estate industry.

There's always something new to learn in real estate. That also includes discovering fresh, more creative ways to apply what you already know to evolving situations. Even after 20 or 30 years, you won't "see it all." But that doesn't mean you can't handle it all. There is always a way to excel and thrive!

Here are some of the top ways to get more listings in 2022:

• Maintain Lasting Relationships with Your Satisfied Customers
  The great majority of real estate clients won't go back and use their agent a second time, even if fully satisfied with the experience. Why? The answer is simple: They just forget. Following up is key. Plan to touch base a week after closing, a month after, three months later, at holidays, and on anniversaries.
  
  
• Be Proactive in Asking Clients for Referral Business
  When you build strong relationships with your existing customers, it means you always have the chance to tap their network. You can simply call and ask, but there's a powerful technique that can deliver a real windfall of referrals: Offering to host a free housewarming party for your recently closed customers.
  
  
• Get Leads and Customers onto Your Email Marketing List
  Done right, your email list can be one of the most valuable marketing assets you have. It enables you to stay in contact and advise others even if it takes weeks or months for prospective clients to join the market. By seeing you every week, they become aware of who you are and what you can do for them.
  
  
• Hold Open House or Virtual Open House Events
  A good open house can bring multiple qualified bidders to a property's door. Today, open houses are still seeing lower attendance compared to virtual open houses, so it's wise to learn about this updated digital process. Getting comfortable in front of the camera can pay handsomely!
  
  
• Embrace Your Role as a Local Expert
  While many customers come to you through listings, they can also find you via online search. To feature in a greater variety of relevant searches, make sure you're publishing weekly blog content your audience will love—showcasing great neighborhoods, amenities, and the buying or selling process.
  
  
• Use Every Door Direct Mail from the U.S. Postal Service
  The Postal Service provides Every Door Direct Mail for as little as $0.18 per postcard. Over the years, direct mail has continued to be effective in real estate. And at a time when so much email is spam, traditional mail is on the rise. It's a modest investment that can have potent and fast results.

Contact BHHS Homesale Realty to learn more or get started.