Of all the professionals active on social media today, very few can capture the same business value from it that a real estate agent can. It's no secret that some of the most successful real estate agents in the U.S. get most of their business on social media—and social media savvy is one reason why Homesale Realty stands out.

When you're first getting started on social media, it can feel like you're shouting to be heard, and that effect is amplified when you're working in a crowded real estate market. But it's important not to get discouraged! The content you provide on social media is a crucial preview of the insight you can offer.

The question is simple: How can you stand out?

Consistency is the key to an effective social media presence. To cut through the clutter and be noticed, you should post several times a week, if not every single day. By publishing content that informs and inspires, you can make a difference in others' lives and your business results.

Here are some of the best social media post types to try in real estate:

• Local Posts
  Local posts help establish your credentials as an expert in your area by providing a taste of "the best of" your community. You can showcase amazing amenities like music venues and restaurants or discuss the real estate market in a given neighborhood, whetting your audience's appetite for more.
• Real Estate Education Posts
  No matter what kind of customer you work with most frequently, they have burning questions you can answer. For example, you may target first-time homebuyers with many questions about financing. Real estate education posts are essential because they often lead people to visit your website.
• Real Estate Photography Posts
  Instagram is a popular destination for real estate agents because of its visual nature. As a place to share top real estate photography, it attracts attention from buyers, sellers, and those who simply want to see something aspirational. Sharpen your photography skills, and you can get plenty of engagement.
• New Listing Posts
  Of course, you shouldn't overlook the opportunity to share your hot new listings on social media! But be aware most people won't follow you just to see your listings. When deciding to add you, they want to see four helpful posts for every listing—so be sure to share a variety of content.
• Real Estate Tips Posts
  While "education" posts usually lead to a longer blog on your website, real estate tips can fit right in the post, even on a terse platform like Twitter. Bite-sized value is just the thing to entice people to follow or learn more about you, as these posts mean sharing in a useful way without selling anything.
• Interactive Posts
  There are many different ways to structure an interactive post. Nowadays, most social media platforms let you post a poll, giving you a sense of what your followers think about a particular topic. Video is a terrific way to stop scrolling thumbs and get more users to weigh in on your interactive posts.
• Discussion Posts
  A discussion post poses a question or highlights a piece of recent news relevant to your audience. It can be combined with a poll or other interactive element to get people to deeply consider how the topic will impact them. Keep an eye on others' replies and follow up individually with posters who seem engaged!

 Contact BHHS Homesale Realty to find out more or get started with our team.