Staying in touch with clients is one of the most important ways to help them reach their goals—and build your business at the same time. One reason why Homesale Realty agents are so effective is their ability to maintain strong relationships with past customers, leading to great repeat and referral business.

While most real estate customers say they were satisfied with their agent, the vast majority of them will never use the same agent again. Why is this? In some cases, they move out of the service area. Most of the time, though, it's much simpler than that: They forget their real estate agent's name after years out of contact.

Staying in Touch with Real Estate Clients Just Makes Sense

The average customer has no desire to seek out a new real estate agent after identifying one they can trust. It's up to you to ensure you're never forgotten, and that comes from staying in touch. What are the best ways to stay in touch with real estate clients? Here are some ideas that have been successful among our team:

1. Keep Them on Your Mailing List
   Email marketing is a powerful "one to many" method where you can connect with dozens, hundreds, or even thousands of people with a single message. However, former customers need their own "segment" reflecting their needs. Be sure you are emailing them with relevant content about homeownership.
   
   
2. Use Texts to Communicate
   The other methods on our list involve staying in regular contact with your customers directly. Yes, texts can be used "one to many," but they are even more effective when you send a personalized message to individuals. Most people will check their texts within an hour and reply the same day.
   
   
3. Celebrate Milestones with Postal Mail
   Postal mail is not as common as it used to be. As the pendulum swings in this direction, an occasional piece of well-designed postal mail can be a memorable addition to your communications. These are most noteworthy when celebrating milestones such as closing day, birthdays, or holidays you know a customer celebrates.
   
   
4. Host Client Events
   If you want to go above and beyond with a unique approach to client relationships, hosting a client event is one of the most memorable possibilities. Client events simply celebrate your clients, and they can take many forms, from a barbecue party to a river cruise. At the end of the event, you have the chance to ask for referrals.
   
   
5. Make Occasional Phone Calls
   Phone calls are certainly not as popular as they used to be. They are especially avoided by younger Millennials and members of Gen Z, many of whom see them as an intrusion. However, a quick call to catch up once or twice a year can be highly effective for older clients who enjoy phone calls more.

Learn the Ins and Outs of Excellent Customer Experience in Real Estate

At BHHS Homesale Realty, we strive to equip every one of our agents with the tools and knowledge they need to build a flourishing brand identity. Understanding how to stay connected with your satisfied clients for all the months and years to come is just one of the many resources that will help you achieve real estate success.

Our team is unique in our use of mentorship to accelerate professional development. You never need to worry about reinventing the wheel when you can take your ideas and challenges to an experienced real estate professional who knows how to get you where you want to go. Contact BHHS Homesale Realty to get started today.