There's more information on the internet than ever, and video is the most popular way to consume it. Video is fast and easy to use, but that's not all. It's memorable and inspires action more than plain text. One reason why Homesale Realty agents are so effective is their use of video content.

Millennials are now the largest group in the housing market, and Generation Z is increasing its share every month. Both these groups have become used to online video content as the most important way they'll research before any major decision, which definitely includes choosing a real estate agent.

You already know that of the thousands of people looking at home listings every week, only a fraction will reach out to a real estate agent. Getting their business means making sure they feel like they know, trust, and like you as soon as possible—before you even meet. And the secret to that is video.

How to Connect with Clients Using Video

Publishing plenty of good online content is important to build your real estate brand. Content is anything you share with the intent of helping your future clients solve their problems or answer their questions. Once they recognize you as an authority they can rely on for answers, they're far more likely to trust you as their agent.

While most content is published in written form, video is even more effective on all the measures of success that matter in content marketing. With that in mind, using video effectively is the best way to accelerate your relationships with future clients who will move your business forward.

Let's take a look at some of the best ways to do real estate marketing with video:

• Introduce Yourself with Video
  Real estate customers choose you because of your local expertise. While they aren't on your website to find out about you at first, a good video introduction could seal the deal once they look through your listings. Reach out to them by telling them who you are, what you do, why you chose real estate, and what makes your area great.
  
  
• Incorporate Video into Listings
  Video walkthroughs are a terrific way to keep people clicking and "dwelling" on your listings. The longer they're on a listing, the more likely they are to take action, and a walkthrough will easily have them exploring every inch of the property. These are one step above the interactive walkthroughs created using still photos.
  
  
• Use Video Open Houses
  While regular open houses made a big comeback in 2023 and are still going strong, video open houses are also sought after. With a video open house, you can extend the radius in which you'll capture potential buyers—you might meet buyers in different states or even from other countries who can't visit a home in person!
  
  
• Try Drone Flyovers
  Drone flyovers provide an aerial view of a property like nothing else. It's a recent innovation and the best way to get a full view of the lot and see a home in context. Because so few of your customers have seen it, it makes a huge impression.
  
  
• Use Video for Blogs
  If you already have blog posts on your website, you can make them even more impactful with video. More people will watch your video than will read the text. Plus, Google often rewards pages with video with higher search result placement.

Contact BHHS Homesale Realty to find out more today.