Customer experience isn't just about your manner with leads and customers when you're on the phone or sitting down for an interview. One reason why Homesale Realty agents excel is their ability to see a customer experience angle in every touch-point, optimizing every interaction.

Although there are many different aspects to customer experience, simplicity is always a virtue. The more you streamline your processes, the easier it'll be for everyone who comes in contact with your brand to reach their goals. In the end, that's one of the things they'll remember most about working with you.

And it can be a determining factor in the choice to work with you again.

But how can you do it? Before you try to see the whole picture, it's often helpful to start with one piece at a time. Optimize one workflow before you move on to another. Identify the most valuable tasks you do in a day and let technology accelerate or offload the rest.

Let's take a closer look at some opportunities to improve customer experience:

• Call Recording
  Recording calls is a terrific way to gather data, resolve disputes, and solve problems. That said, it is important to do it right. Have systems in place so the recorded calls are properly timestamped and available to your other systems, such as your Customer Relationship Management system. Many states require consent before recording; a dedicated call recording system can also streamline that.
  
  
• Chatbots
  Every real estate agent needs a website. Static text is often not the best way to convey a message. AI-based chatbots enable your visitors to find the information they need much faster. They do this by allowing guests to ask questions in natural language. In some cases, chatbots can also be connected to your company's database or CRM, so your existing clients can instantly access data on their transactions in progress.
  
  
• Virtual Tours
  Virtual tours provide several advantages for both you and your customers. First, simply by having a virtual tour, you extend the radius to attract potential buyers. A virtual tour only needs to be done once and it will continue attracting more attention for the duration of your listing. Research shows a virtual tour improves dwell time on a listing and makes it more likely for prospective buyers to take action.
  
  
• Digital Signing Tools
  During the pandemic, digital signing tools quickly became one of the most popular innovations available in real estate. Digital signing was one component of the "drive-through closings" buyers and sellers alike came to love. These days, you can still cut hours out of the transaction process for your customers integrating digital signing at every step where documents need to be finalized. This saves a lot of stress for them, too!
  
  
• Social Media
  Real estate agents are truly unique in their relationship to social media. It's easier for them to transform their social media following into real business value. Focus on discovering where your audience spends the most time on social media. Then, use social media automation tools to stay active and visible while saving time.
  
  
• Customer Relationship Management (CRM)
  Customer Relationship Management centralizes all the information on your customers and contacts. A CRM for real estate can also go a step further by giving you real-time visibility into the status of all your transactions and next steps. This helps you signpost the process for your customers, clearing up their questions and worries.

Ready to begin? Contact BHHS Homesale Realty to find out more or get started today.