Real estate agents have a truly unique relationship to social media. You can create real business value from your social media following much more easily than other professionals. One of the top reasons why Homesale Realty agents excel is their ability to connect their social media following to real business results!

As you read this, your ideal customers are on social media. They use it to browse aspirational properties and interact with real estate agents. Ultimately, social media is one of the fastest routes to finding you—if you take the time to set up a social media presence that works within your business.

Social Media Tips for New Real Estate Agents

Whether they work alone or within a huge brokerage, some of America's most successful real estate agents receive 50% of their customers or more from social media. Along with referral business, social media stands out as one of the pillars of growth in real estate—and it can save you time and money, too.

Here's how to get started:

• Determine Where Your Audience Is
  Each social media platform has its own quirks. They naturally appeal to certain audiences more than others. Instagram is a terrific place for most real estate agents to get started. LinkedIn can also be a great choice if luxury buyers with lots of disposable income are your main audience.
  
  
• Set Up Your Social Media Identity
  Although every social network is different, they all have certain things in common. For instance, your identity on social media includes your username, profile picture, and usually a background banner. Make sure all of these elements are optimized and branded, with your contact information and URL stated on your banner.
  
  
• Think About What to Share
  You'll definitely want to share your listings on social media, but that's only the beginning. Providing value to your social media audience is the key to gaining the trust you want. Consider what questions clients often ask or the problems you usually need to solve, then write short posts about these issues.
  
  
• Know Where You Want Followers to Go
  Generally, you want your social media followers to either visit your website or review a specific listing. If you write a brief social post about home financing, for example, be sure to also link to a longer post on your site. A clear call to action is essential: Unless you spell out what you want viewers to do, they simply won't do it.
  
  
• Automate Social Media Where You Can
  Social media automation tools allow you to write posts far in advance and ensure they get posted at the best time to maximize their impact. There are many different social media automation tools; some even share information with your Customer Relationship Management software to amplify listings even better.
  
  
• Pay Close Attention to Social Analytics
  Virtually all modern social media platforms now include analytics. These tools allow you to see exactly how many people viewed and interacted with your social media posts. By evaluating these figures once a week, you'll be able to understand which posts resonate the most with your audience and focus your time better.
  
  
• Use Social Media Intentionally
  It's crucial to get into the habit of using social media the right way. Prioritize responding to messages, checking on your branded hashtags, and interacting with the people who've engaged with your content recently. Stay in the mindset of a content "producer," not a consumer, to minimize distractions.

Contact BHHS Homesale Realty to learn more or get started today.