
Would you buy a home without ever stepping inside? A growing number of your clients would!
One of the biggest reasons why Homesale Realty agents thrive is our ability to adapt to trends in the real estate world. While buying a home "sight unseen" wasn't invented in 2020, it became more popular and accepted.
It is not unusual for investors to buy without ever setting foot inside a property. As more agents have learned the best ways to use virtual and video tours, however, that option is growing more attractive to the average buyer. Virtual tours let them extend the radius of their search while traveling less.
Unfortunately, there are some unique risks for both the listing broker and the buyer's broker.

As housing demand continues to greatly outpace supply, 2021 is turning into a seller's market.
But it's not all bad news for buyers: Low interest rates continue to give them opportunities worth pursuing. One reason why Homesale Realty has been so effective over the last year is our ability to help clients navigate a market unlike any other in recent memory.
Buying a home in a seller's market is a little like sailing across the ocean. The old mariner's adage definitely applies: "You can't direct the wind, but you can adjust your sails." That equals finding ways to help clients move toward their goals while managing their energy and expectations.

Today's homebuyers love video – and as a real estate agent, so should you!
One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.
And video isn't just great for home listings. You can use it to build your brand!
All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.

One of the biggest reasons why Homesale Realty has been so successful in 2020 and 2021 is our team's focus on learning, adapting, and embracing new ways of doing things as the market changes. One big example in recent times is the new digital closing process.
For buyers and sellers alike, closing day on a home is a big occasion. But it's not all fun and games: In fact, both sides can end up spending hours reviewing and signing off on paperwork. In the opening days of the COVID-19 pandemic, everyone knew an alternative was crucial.
The result is digital closing.

Looking for a change? Real estate might be your best next move. Real estate often ranks as the #1 most popular second career.
One reason why Homesale Realty stands out is our ability to leverage the diversity of teams into innovation and great customer care. From new college grads to restless retirees, pet shop owners to former Marines, we know unexpected perspectives open new pathways to success.
Here are some ways you can know if real estate is right for you: