Posts with tag 'Customer communications'

Your customers aren't just buying a house. They're also choosing a neighborhood. You might wonder why Homesale Realty emphasizes this so much.

The answer is simple: When customers perceive you as a neighborhood expert, they are more likely to value your expertise highly. That doesn't just mean parting with your commission more enthusiastically (though that's nice, too.) It means recognizing your unique insight and giving you the benefit of the doubt when it matters.

A little cooperation goes a long way, especially when you're still learning the ropes!

Knowing the local neighborhoods inside and out isn't just about launching your career, however. It also helps you grow your business to the size and scope you want. A genuine "neighborhood expert" has value to offer that few others can beat, no matter how they choose to brand or which buyers they appeal to. In the end, it all comes down to a neighborhood.

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Would you buy a home without ever stepping inside? A growing number of your clients would!

One of the biggest reasons why Homesale Realty agents thrive is our ability to adapt to trends in the real estate world. While buying a home "sight unseen" wasn't invented in 2020, it became more popular and accepted.

It is not unusual for investors to buy without ever setting foot inside a property. As more agents have learned the best ways to use virtual and video tours, however, that option is growing more attractive to the average buyer. Virtual tours let them extend the radius of their search while traveling less.

Unfortunately, there are some unique risks for both the listing broker and the buyer's broker.

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One reason why Homesale Realty is so effective is deep client relationships – and the benefits they bring.

According to the National Association of Realtors, more than 90% of customers surveyed said they would use their real estate agent again. They are even enthusiastic to recommend their agent to others soon after a transaction. However, only a small fraction actually ends up using the same agent more than once.

The sad reason why? They simply forget their old agent – name and all!

This effect costs real estate agents big opportunities for life-long transactions and referral business. After all, the lifetime value of any customer can be very high. Although most people go five years or more between home buys, every satisfied client may be able to send you one referral a year.

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As housing demand continues to greatly outpace supply, 2021 is turning into a seller's market.

But it's not all bad news for buyers: Low interest rates continue to give them opportunities worth pursuing. One reason why Homesale Realty has been so effective over the last year is our ability to help clients navigate a market unlike any other in recent memory.

Buying a home in a seller's market is a little like sailing across the ocean. The old mariner's adage definitely applies: "You can't direct the wind, but you can adjust your sails." That equals finding ways to help clients move toward their goals while managing their energy and expectations.

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Today's homebuyers love video – and as a real estate agent, so should you!

One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.

And video isn't just great for home listings. You can use it to build your brand!

All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.

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