Posts with tag 'Customer communications'
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27
Marketing in 2022: Making the Most of Short-Form Video
Video is the most popular form of content on the internet. Video gets more likes, shares, and comments than anything else. One of the biggest reasons why Homesale Realty has seen great 2021 growth is our use of video content to promote our listings.
But not all video content is created equal. Some forms of video are more effective than others. In an era where most videos will be accessed by smartphone, viewers are often on the go. They have limited time and attention, so short-form video is the best way to connect.
25
New Agents: How to Meet the Needs of Younger Buyers
In 2020, Millennials were the largest group of homebuyers. As the pandemic wore on, older members of Gen Z stood up and made a showing in the market. Both younger generations will continue to be well-represented in the coming years. This is why Homesale Realty focuses plenty of attention on them!
Millennials and Gen Z are very different, but you're likely to work with both:
- Millennials
The oldest Millennials are over 40. That cohort is sometimes known as "the Oregon Trail Generation" to distinguish it from younger peers. The Millennial age range runs 1981-1996, so the youngest Millennials are now in their mid-20s.
28
Have You Updated Your Video Strategy Lately?
Video is some of the most popular content online.
On the whole, video is more likely to be viewed, remembered, and shared than other content. The presence of a video on a page can positively influence consumers' behavior even when they don't take the time to watch it!
Video content is one reason why Homesale Realty excels in today's digital landscape.
30
New Agents: Know Your Neighborhoods
Your customers aren't just buying a house. They're also choosing a neighborhood. You might wonder why Homesale Realty emphasizes this so much.
The answer is simple: When customers perceive you as a neighborhood expert, they are more likely to value your expertise highly. That doesn't just mean parting with your commission more enthusiastically (though that's nice, too.) It means recognizing your unique insight and giving you the benefit of the doubt when it matters.
A little cooperation goes a long way, especially when you're still learning the ropes!
Knowing the local neighborhoods inside and out isn't just about launching your career, however. It also helps you grow your business to the size and scope you want. A genuine "neighborhood expert" has value to offer that few others can beat, no matter how they choose to brand or which buyers they appeal to. In the end, it all comes down to a neighborhood.
22
Selling a Property 'Sight Unseen'
Would you buy a home without ever stepping inside? A growing number of your clients would!
One of the biggest reasons why Homesale Realty agents thrive is our ability to adapt to trends in the real estate world. While buying a home "sight unseen" wasn't invented in 2020, it became more popular and accepted.
It is not unusual for investors to buy without ever setting foot inside a property. As more agents have learned the best ways to use virtual and video tours, however, that option is growing more attractive to the average buyer. Virtual tours let them extend the radius of their search while traveling less.
Unfortunately, there are some unique risks for both the listing broker and the buyer's broker.
