Posts with tag 'Customer communications'

Now is a profoundly challenging time for buyers to enter the housing market—especially for the first time. One of the biggest reasons why Homesale Realty has continued to soar in this time of change is our unmatched ability to add value for buyers and sellers alike. On our team, you can do the same.

That starts by knowing exactly who you're dealing with when you think of a "first-time homebuyer.

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2022 is shaping up to be a wild ride for buyers and sellers alike. One reason why Homesale Realty has continued to grow during tough times is our ability to adapt to any market condition. That's sure to be crucial as the year unfolds!

Soaring home prices, rising interest rates, and new lender standards are all changing the picture in 2022. Some buyers will find themselves shut out of the market. Sellers who held back on entering will jump in so they don't miss out on premium prices.

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Video is the most popular form of content on the internet. Video gets more likes, shares, and comments than anything else. One of the biggest reasons why Homesale Realty has seen great 2021 growth is our use of video content to promote our listings.

But not all video content is created equal. Some forms of video are more effective than others. In an era where most videos will be accessed by smartphone, viewers are often on the go. They have limited time and attention, so short-form video is the best way to connect.

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In 2020, Millennials were the largest group of homebuyers. As the pandemic wore on, older members of Gen Z stood up and made a showing in the market. Both younger generations will continue to be well-represented in the coming years. This is why Homesale Realty focuses plenty of attention on them!

Millennials and Gen Z are very different, but you're likely to work with both:

• Millennials
  The oldest Millennials are over 40. That cohort is sometimes known as "the Oregon Trail Generation" to distinguish it from younger peers. The Millennial age range runs 1981-1996, so the youngest Millennials are now in their mid-20s.

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Video is some of the most popular content online.

On the whole, video is more likely to be viewed, remembered, and shared than other content. The presence of a video on a page can positively influence consumers' behavior even when they don't take the time to watch it!

Video content is one reason why Homesale Realty excels in today's digital landscape.

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