
One reason why Homesale Realty is so effective is deep client relationships – and the benefits they bring.
According to the National Association of Realtors, more than 90% of customers surveyed said they would use their real estate agent again. They are even enthusiastic to recommend their agent to others soon after a transaction. However, only a small fraction actually ends up using the same agent more than once.
The sad reason why? They simply forget their old agent – name and all!
This effect costs real estate agents big opportunities for life-long transactions and referral business. After all, the lifetime value of any customer can be very high. Although most people go five years or more between home buys, every satisfied client may be able to send you one referral a year.

As housing demand continues to greatly outpace supply, 2021 is turning into a seller's market.
But it's not all bad news for buyers: Low interest rates continue to give them opportunities worth pursuing. One reason why Homesale Realty has been so effective over the last year is our ability to help clients navigate a market unlike any other in recent memory.
Buying a home in a seller's market is a little like sailing across the ocean. The old mariner's adage definitely applies: "You can't direct the wind, but you can adjust your sails." That equals finding ways to help clients move toward their goals while managing their energy and expectations.

Today's homebuyers love video – and as a real estate agent, so should you!
One reason why Homesale Realty agents have been so successful over the past few years is our early adoption of video marketing. Video's popularity has skyrocketed as more people are using their smartphones to browse home listings. It's fast, fun, and helps buyers feel like they're there.
And video isn't just great for home listings. You can use it to build your brand!
All other factors being equal, people are much more likely to watch a video than they are to slog through a lot of plain text. Even when you have captivating photos, a video will still garner plenty of attention. When you're introducing yourself to a first-time website visitor, video is the next best thing to being there.

Spring cleaning is an important ritual. Many people from all walks of life, living all over America, use it as a way to get a fresh start. One of the reasons why Homesale Realty sees such strong returns in spring is our ability to use this time-tested formula to "clean out" every part of our business.
Like January 1st, the arrival of spring is among those once-a-year milestones almost everyone takes time to recognize. After the heady hope of New Year's resolutions, though, spring is the perfect time to get down to the nitty-gritty and course correct in practical ways to strive toward your goals.
By getting rid of "clutter" in all aspects of your practice, you position yourself for success.

One of the biggest reasons why Homesale Realty has been so successful in 2020 and 2021 is our team's focus on learning, adapting, and embracing new ways of doing things as the market changes. One big example in recent times is the new digital closing process.
For buyers and sellers alike, closing day on a home is a big occasion. But it's not all fun and games: In fact, both sides can end up spending hours reviewing and signing off on paperwork. In the opening days of the COVID-19 pandemic, everyone knew an alternative was crucial.
The result is digital closing.