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Even before the pandemic, some successful real estate agents reported they were getting 30% or more of their online leads from social media. Now, a handful of platforms have emerged as especially helpful in real estate. Of these, Instagram has the most potential for the largest number of agents and brokers.
One reason why Homesale Realty excels in 2022 is our ability to use social media to the utmost!

2022 is shaping up to be a wild ride for buyers and sellers alike. One reason why Homesale Realty has continued to grow during tough times is our ability to adapt to any market condition. That's sure to be crucial as the year unfolds!
Soaring home prices, rising interest rates, and new lender standards are all changing the picture in 2022. Some buyers will find themselves shut out of the market. Sellers who held back on entering will jump in so they don't miss out on premium prices.

Video is the most popular form of content on the internet. Video gets more likes, shares, and comments than anything else. One of the biggest reasons why Homesale Realty has seen great 2021 growth is our use of video content to promote our listings.
But not all video content is created equal. Some forms of video are more effective than others. In an era where most videos will be accessed by smartphone, viewers are often on the go. They have limited time and attention, so short-form video is the best way to connect.

Real estate professionals are thought of as "road warriors," and for good reason. Your trusty car, van, or truck works as a mobile office. One reason why Homesale Realty is so successful is our team's ability to stay productive on the road.
That said, it can be a tricky balancing act to manage your comfort and safety while still doing all you need to do on the road. That becomes extra challenging in the winter, especially if you are based in an area where winter snows tend to be heavy. It pays to be ready for an emergency!
Preparing in advance is crucial, and that starts with having the right gear in your vehicle.

A new year means new opportunities! One big reason why Homesale Realty agents outperform the rest is their ability to leverage seasonal changes that affect the market. While others rest, you can develop a lead generation strategy that will succeed in the new year.
You probably already know the majority of your future clients will look for you online. If you have a website where you post helpful, informative content targeted at your ideal clients, you're doing a great job laying the foundation for lead generation. But you can always go further.