Points To Ponder

Capturing great listing photos is key to an attractive real estate listing, and should be an important part of a successful social media strategy, as well. Instagram is the perfect medium for sharing your listing photos, creating engagement with your audience, and ultimately building more interest in your listings. Our marketing expertise is one reason why Homesale Realty can help take your career to the next level, and social media is an ideal place to start. So let's dig into the reasons why great listing photos deserve Instagram posts.

• Why Instagram Is Ideal for Real Estate Marketing
  Instagram is one of the most popular social media sites in the world, with a focus on photo, video, and engagement. More than a billion people log on to Instagram each day, with more than 100 million users per day in the United States alone. Instagram is a visual medium, which makes it perfect for sharing real estate content that's best presented through photo and video. Real estate content is very popular on Instagram, which leads to increased competition but also to a larger potential audience for your content.

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Everyone knows referral business is important in real estate, especially early in a career. But referrals aren't the only way that your past clients can help you succeed. One reason why Homesale Realty professionals are so successful is because of strong relationships!

And one of the best ways to leverage those relationships is through customer reviews.

Research shows most people trust customer reviews almost as much as they trust their own friends' recommendations. In most industries, customer reviews are considered much more believable than any statement made by a brand about its own products and services.

Not surprisingly, that's also true in real estate.

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At the start of a real estate career, it's a good idea to learn as much as you can. But no agent does everything for everybody: Sooner or later, it's time to specialize.

One reason why Homesale Realty agents are so effective is because they zoom in on the precise type of clients and transactions they want to focus on.

When you find your own real estate niche, you have the opportunity to define what an ideal client means to you. You can strengthen your marketing by spotlighting your excellent fit for those clients. Plus, deep expertise positions you as a trusted advisor whose time is valuable.

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A crisis can make even simple tasks more stressful and difficult. Add to that the worries faced by homebuyers and sellers, and you're in a situation where mistakes are more likely. This is why Homesale Realty makes communication priority #1 in times of uncertainty.

The World is Online Right Now

With more than 97% of Americans covered by social distancing orders in the second half of April, traditional means of communicating are falling by the wayside. What's replacing all those lost hours? The majority of them are spent online.

Professionals who now find themselves telecommuting for the first time and adapting their home life around this new situation are also those most likely to reach out to a real estate agent. At the same time, it's important not to sacrifice opportunities to deepen relationships with your existing network and clients, even those who shelve their buying or selling plans for now.

Here's how agents can adapt with a crisis communication strategy that works.

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Social media is a key part of staying connected with customers and leads. Especially in today's world, it provides a unique opportunity to attract and inform your audience. Social media savvy is one reason why Homesale Realty agents are so successful.

Now is the perfect time to pay special attention to the various social media platforms your clients are active on. Not only can you keep them informed, you can also reassure them that you're there for them every step of the way. And good social media builds relationships in the weeks and months before a lead even decides to take action. Here's how to craft social media that engages:

1. Launch Your Business Page on Facebook
   Facebook has the advantage of being a place people go to relax and stay connected with their loved ones. It also has the most powerful targeted advertising in the social media world. Your business page on Facebook is particularly effective for staying in touch with past customers who choose to follow you. Make sure your page is fully filled out and communicates your value!

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