Points To Ponder

Like every other aspect of everyday life, the real estate industry has certainly been impacted by the COVID-19 precautions in effect around the country and world. But staying home doesn't have to mean putting the brakes on your career! Video marketing makes it possible to stay in touch with clients, show homes virtually, and attract new business, no matter where you're currently located. Why Homesale Realty? We help our agents adapt to any situation and overcome challenges, with timely advice like our 5 steps to successful video marketing.

1. Use Virtual Open Houses to Let Buyers Tour Homes from Anywhere
   During a time when holding in-person open houses is all but impossible, buyers still want to be able to tour homes. Give them what they want by hosting virtual open houses, where you lead the viewer through the home, on camera, and discuss the perks of the property. Virtual open houses tend to work best when you treat them like the real thing, by dressing your best, planning ahead for what you're going to say, and promoting the open house on all of your social channels so people know when to watch.

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Once you become a REALTOR®, that's not the end of the story – not by a long shot! One of the reasons why Homesale Realty is successful in producing top real estate performers is this: We help our team members prepare and make the most of ongoing professional education.

In many fields, continuing education is considered kind of a drag. In real estate, it truly has the potential to accelerate your career by giving you all-new skills you could end up using every day. Although continuing education is a must in real estate, standards vary. Each state has its own expectations. Understanding the requirements and adapting to them is essential to your success.

Don't worry if you've never been a good test-taker: You're given plenty of time to meet your continuing education requirements. The challenge is to stay organized and get started promptly.

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Every single day, about 23 billion text messages are sent worldwide. Wow! It might seem like the world is inundated with text, and that includes your clients. But one reason why Homesale Realty is so successful is because our agents learn to adapt to client preferences.

Everyone in the world has communication preferences. Some people love to spend time on the phone; others loathe it. Some find it easiest to absorb the information they receive in text and might consider email perfect for their needs.

Many real estate pros are extroverts who enjoy face time with clients. But to maximize your relationship with each lead, you need to be attuned to subtle signals about what they appreciate most. Just like any other communication media, text can be ideal in certain situations. The key is using it correctly within your complete relationship management toolkit to build trust with your leads.

So, how can you make text messages work for you? Keep these tips in mind when it's time to follow up with leads or clients.

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It's never a good idea to ignore common sense when you are eager to make a sale. Whether you're selling commercial or residential real estate, following a few basic safety rules will help keep you safe. While you can negotiate everything from the price to the terms, you should mark the following personal safety practices as non-negotiable. 

• Meet in Your Office or a Public Place. Your first meeting should happen at your office or in a public place such as a coffee shop, restaurant, etc. You should never have a first meeting in a client's home or in another place where you are alone or can't make a quick exit. When you meet, verify the client's identity by examining their ID, or through another method such as cross-referencing social media profiles, business pages, etc.

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The rise of the internet has forever changed the sales process. Websites, social media, and apps can generate an enormous number of leads for a real estate agent. However, whether it is one or one hundred potential leads, every lead is as good as no lead if the agent doesn't follow up and pursue it. That is why Homesale Realty recommends the following suggestions regarding lead generation and management in the real estate industry.   

• Start the Conversation
  Whether your lead is an email address, a message on your Facebook page or a Tweet read on your phone, start a conversation with the sender. If the individual took the time to contact you or comment on something you have said, it's an ideal opportunity to start a conversation. It doesn't have to be about real estate; it can be anything related to the impetus for the initial contact.

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