Points To Ponder

Online reputation management is an important consideration for virtually any business. It's even more vital for professionals who make their money by providing expertise to their clients. In real estate, your reputation is essential fuel for growth. Our ability to help team members improve their reputation is one reason why Homesale Realty is the best place to build a practice.

Reputation management is essential because most of your future clients will find you online first. Before they know you well, they'll compare your reviews and testimonials to others in your area.

Since the vast majority of people trust online reviews as much as personal recommendations, it's worthwhile to make online reputation management a cornerstone of your marketing efforts. Done right, it can give prospective customers the extra incentive to contact you before competitors. That, in turn, makes agents of any experience level less reliant on word-of-mouth business. Here's how to do it right:

1. Set Up Accounts on Online Review Platforms
   Most of today's online review platforms will automatically create an account for each business in a town or city. However, to respond to reviews or update your listing, you'll need to claim your account. To start with, focus on getting set up with Google My Business and Yelp. Reviews on these platforms are the most visible to people making immediate buying decisions.

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Your biography is your brand. It sets you apart from other real estate agents and shows clients the skills and professional experience you offer. An engaging biography is an invaluable marketing tool that encourages clients to trust you with one of the most significant purchases they will ever make. As you put your biography together, the following are some ideas worth their weight in commissions.

• Start with Your Story
  Sharing your personal background, interests, and education helps create a personal connection. Discuss why you moved to the area and the reasons you enjoy assisting others in moving into the region. These inclusions help clients understand why you chose a career in real estate and helps them find common ground with you as a person they want to do business with. Keep in mind that you want your story to sound like an interesting tale rather than a sales pitch.

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Millennial buyers are making their way into the real estate market. Increased earning capacity and low-interest rates are encouraging many to invest in communities where they can put down roots and build their careers. Millennial buyers are an underserved market which is why Homesale encourages you to tailor your marketing to this demographic. 

• Strengthen Your Presence Online
  Most millennial buyers start their property search by visiting your website and your social media pages. It is crucial that your online presence is solid and thoroughly integrated. Most importantly, you should use your website, Twitter, Facebook, Instagram, etc., to educate and engage millennial buyers. Sharing useful information and promptly answering their questions will build brand presence and create a foundation for a professional relationship.

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Wondering why Homesale Realty is the best around? Because our agents never miss out on an opportunity—and that includes in the holiday season!

The holiday season has a bad rap for real estate because it's when listings (and interest in them!) tend to ramp down. Prospecting can be a bit more challenging than other times of the year. Still, you can get a lot done in December if you know how to use it right.

Let's look at some of the best ways to end the year strong in real estate:

1. Focus on Engaging Sellers
   Sellers tend to get anxious that buyers won't bite during the slow season. They've probably already been advised that buyers are scarce, but they are motivated to try anyway. Remind them that buyers who are active in November and December tend to move the fastest. Listing in the winter will get attention from a smaller but much more energetic audience.

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There are many reasons why Homesale Realty is a career that attracts both new graduates and career changers alike. It's a rewarding profession both in terms of job satisfaction and income potential. However, there are certain stumbling blocks that many agents can trip over early in their careers when it comes to listing a property. Today we are looking at some common mistakes you can make in your first listings and how to avoid them.

• Grammar Matters
  One of the more elementary mistakes new agents make in their listings can be traced back to elementary school, or more to the point grammatical mistakes. Common errors include writing portions of property descriptions in all caps for emphasis or failing to catch homophones such as cellar/seller. You should also avoid using "inside baseball" terms or acronyms that the common buyer might not understand. When it comes to selling a home, buyers may be making one of the most important financial decisions of their life and these common mistakes confuse them can give a bad impression that can keep them scrolling.

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