Points To Ponder

Poll our real estate agents and they may tell you why Homesale Realty has made a big difference in their careers is our company's expertise in new real estate technologies.

Prospective real estate clients want answers faster than ever, and the Web provides them. Most websites are a one-way experience, though – visitors come in, look around, and leave. With social media, you can deliver a high degree of interactivity and personalization.  This is essential to make sure you develop the trust needed for leads to go forward with you.

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People often ask us why Homesale Realty is the best choice for building a real estate career. For our part, we know just how quickly someone can develop their book of clients when they follow best practices that have worked again and again.

One of the most important things to remember is the value of customer service. 

When you interact with businesses, you know customer service makes the difference: It's how others prove that they value your time and attention.

When you affirm a commitment to exceptional customer service, you have the opportunity to deliver a tremendous first impression and foster a relationship all during a transaction. That makes referral business that much more likely every time.

Luckily, customer service is no mystery. It starts with how you would want to be treated. From there, you need to cultivate an awareness of how your clients and potential clients can perceive different approaches to your business.

Let's consider four ways to achieve standout customer service in real estate:

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What is it that makes a client select you out of all the available real estate agents? Sure, you can put your brand out there, display your credentials and make sure everybody knows about your knowledge, experience, and dedication – but at the end of the day, it's not so much what you say about yourself, but what others say about you.  

Client reviews and referrals are huge. Some studies suggest that customer testimonials are the leading factor that gets other customers to choose an agent. So the question is, how do you get those great customer reviews that make potential clients take notice?

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Here at BHHS Homesale Realty, we understand that starting out in the real estate business presents a lot of unexpected challenges. That's why we make every effort to help our new agents along the way, which includes avoiding some of the most common obstacles that new agents face. 

Mistakes to Avoid as a New Agent

With your new real estate license in hand, you're driven, determined,and ready to strike out into the real estate world and make a name for yourself. That desire to be successful is healthy, but there are some things you should know.

The first thing to understand is that most real estate agents don't quite make it. Some studies suggest that 93% of the deals are done by only 7% of the agents. It's a shocking statistic, but one you can learn. To get your career off on the right track, start by avoiding these six common mistakes that new agents often make:

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Join BHHS Homesale Realty and you'll have access to all the latest tips and techniques for ensuring your business grows the way you want it to. And it doesn't just mean books or videos – you'll have the chance to meet and work one on one with experienced real estate mentors. 

Attracting new clients is one of the most important things you'll focus on for your success.

At the beginning of your time as a real estate professional, you'll probably find a lot of your work is done with friends and family. Then, you'll slowly branch out to others within your community at large. Whatever the case, though, there's a turning point to aim for.

Eventually, your business will start to turn a corner: Earning more and more profit based on referrals. Established, well-reputed practices often draw 50% or even up to 80% of their work from referrals, which require very little in the way of upfront investment.

To lay the foundation for that outcome, you'll need to work hard to attract more clients.

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