Posts with tag 'Customer communications'

Buying a home isn't one big decision. Rather, it's a series of little decisions that add up to a big purchase. As you move into the closing stage, your clients are moving into the home stretch, and it's vital that you have the skills and experience to get them through those final few decisions. When it comes to home closings, our real estate agents are experts at guiding our clients through the closing process as quickly, efficiently, and smoothly as possible.

• Establishing Expectations
  Our reputation as real estate agents is built upon our ability to make our clients desires and dreams a reality. Even with decades of experience under your belt, you can't always deliver on every desire, and it's rare that you can deliver champagne dreams on a beer budget. With every relationship you build, it's vital to start by getting a clear picture of your client's expectations and letting them know what you will be able to do based on market conditions, available properties, budget, etc.

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If you're wondering why Homesale Realty pros have a higher closing rate than the rest, one of the biggest reasons is negotiation skills. By combining a strong marketing program, proactive customer service, and excellent negotiation, you maximize value in every transaction.

No matter whether you are representing the buyer or the seller, negotiation skills are paramount. Without them, you can't reach an agreement, satisfy your client, and win the commission. This is often an unfortunate event all around, since sellers want to sell and buyers want to make a buy.

Once you put aside problems of mindset, issues that drive buyers and sellers apart are often small ones. For example, it will always be difficult to get through to a seller who has over-priced a home. However, minor repairs or other hiccups should not sink an entire sale.

Negotiation expertise is one of the biggest reasons why both buyers and sellers benefit from a real estate agent. However, you don't have to be a "natural" at negotiating to achieve your goals. Practice these negotiation skills, and you'll serve your clients better:

1. Be Ready to Walk Away (and Make Sure Your Client Is, Too)
   In some ways, the best buyers are those who never "fall in love" with a home. They know they don't have to bend over backward to meet unreasonable conditions. No matter how much your client loves a home, it's a good idea to discuss the red lines that will cause them to walk away. Being able to leave a negotiation gives you a tremendous amount of leverage.

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People wonder why Homesale Realty agents work so hard to make every home transaction easier. It's simple: We take our responsibility to our customers seriously, whether they happen to be buying or selling. That's a commitment that lasts to closing day and beyond.

Buying a home can have its twists and turns, but it's important to take the right steps. One of the last things a home buyer needs to do is a final walk-through of the property. This is the biggest opportunity they have to notice and draw attention to any issues that have not been addressed as agreed after the home inspection.

With that in mind, it's a great idea to have a final walk-through checklist at the ready. Checklists are extremely useful when you're dealing with complex tasks, especially those that happen to be unfamiliar. Even if you brainstorm with your client ahead of time, you might forget a detail here or there. With a checklist, you can be confident. So can your client—and that peace of mind makes a difference.

What should your final walk-through checklist include? Remember these steps:

1. Remind Your Client Why You're There
   A final walk-through helps buyers verify repairs that the seller agreed to make, usually as the result of a home inspection conducted within the last few weeks. If there is a major change in the home's condition, buyers can choose to contact the seller before closing to discuss that issue.

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Social media is a terrific way to find new customers and stay in touch with those you've served in the past. Since most of your new customers are bound to find you online, cultivating an active digital presence makes a lot of sense. By posting regularly, you can foster trust and build a true rapport.

That said, it takes a certain level of social savvy to use these tools to their utmost. Social media is always changing, and that means learning and re-learning the best ways to use it. If you stay ahead of the curve, you'll attract business more easily.

Social Stories represent one great innovation many real estate agents aren't using yet.

• What Are Social Stories?
  Humans are storytellers by nature. One of the best roles of social media is to enable that impulse, letting people weave tales about their lives as events happen. Social Stories is the name given to a set of Facebook and Instagram features that help facilitate this. They take the form of photos or short video clips, a maximum of 15 seconds long. Story content is available for only 24 hours.

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Starting out in real estate, you'll likely run into a few things that can potentially derail your career if you're not prepared. Buyer objections are one of those frequent hurdles that real estate agents run into, and you need to be ready so you're not caught flat-footed.

This is a great reason why Homesale Realty is the best when it comes to preparing real estate agents for a career in the field: You'll be prepared for these minor bumps in the road and know with confidence how to overcome them. 

Today, we'll take a look at how you can overcome common homebuyer objections.

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