Posts with tag 'Customer communications'

Wondering why Homesale Realty is the best around? Because our agents never miss out on an opportunity—and that includes in the holiday season!

The holiday season has a bad rap for real estate because it's when listings (and interest in them!) tend to ramp down. Prospecting can be a bit more challenging than other times of the year. Still, you can get a lot done in December if you know how to use it right.

Let's look at some of the best ways to end the year strong in real estate:

1. Focus on Engaging Sellers
   Sellers tend to get anxious that buyers won't bite during the slow season. They've probably already been advised that buyers are scarce, but they are motivated to try anyway. Remind them that buyers who are active in November and December tend to move the fastest. Listing in the winter will get attention from a smaller but much more energetic audience.

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There are many reasons why Homesale Realty is a career that attracts both new graduates and career changers alike. It's a rewarding profession both in terms of job satisfaction and income potential. However, there are certain stumbling blocks that many agents can trip over early in their careers when it comes to listing a property. Today we are looking at some common mistakes you can make in your first listings and how to avoid them.

• Grammar Matters
  One of the more elementary mistakes new agents make in their listings can be traced back to elementary school, or more to the point grammatical mistakes. Common errors include writing portions of property descriptions in all caps for emphasis or failing to catch homophones such as cellar/seller. You should also avoid using "inside baseball" terms or acronyms that the common buyer might not understand. When it comes to selling a home, buyers may be making one of the most important financial decisions of their life and these common mistakes confuse them can give a bad impression that can keep them scrolling.

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If you're wondering why Homesale Realty is so successful in the digital age, here's one big reason: Our real estate agents use social media to make our clients' listings more visible online.

Most people looking to buy a home go online first, so it makes sense to have a digital marketing strategy in place right away. Over the last few years, social media has emerged as a terrific tool to get listings to the right audience.

With social media, it becomes possible for you to respond to queries about a listing right away. Instant feedback means you can set up tours of a home faster. More interested buyers are attracted and take the next steps. Ultimately, that accelerates time-to-closing.

Of course, not all real estate agents come to the industry with social media savvy. When you are on the outside looking in, it can seem more complicated than it is. The learning curve isn't so fearsome, and the results are definitely worth it.

To get current with social media, there's one place to begin: The small, yet mighty hashtag.

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Buying a home isn't one big decision. Rather, it's a series of little decisions that add up to a big purchase. As you move into the closing stage, your clients are moving into the home stretch, and it's vital that you have the skills and experience to get them through those final few decisions. When it comes to home closings, our real estate agents are experts at guiding our clients through the closing process as quickly, efficiently, and smoothly as possible.

• Establishing Expectations
  Our reputation as real estate agents is built upon our ability to make our clients desires and dreams a reality. Even with decades of experience under your belt, you can't always deliver on every desire, and it's rare that you can deliver champagne dreams on a beer budget. With every relationship you build, it's vital to start by getting a clear picture of your client's expectations and letting them know what you will be able to do based on market conditions, available properties, budget, etc.

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If you're wondering why Homesale Realty pros have a higher closing rate than the rest, one of the biggest reasons is negotiation skills. By combining a strong marketing program, proactive customer service, and excellent negotiation, you maximize value in every transaction.

No matter whether you are representing the buyer or the seller, negotiation skills are paramount. Without them, you can't reach an agreement, satisfy your client, and win the commission. This is often an unfortunate event all around, since sellers want to sell and buyers want to make a buy.

Once you put aside problems of mindset, issues that drive buyers and sellers apart are often small ones. For example, it will always be difficult to get through to a seller who has over-priced a home. However, minor repairs or other hiccups should not sink an entire sale.

Negotiation expertise is one of the biggest reasons why both buyers and sellers benefit from a real estate agent. However, you don't have to be a "natural" at negotiating to achieve your goals. Practice these negotiation skills, and you'll serve your clients better:

1. Be Ready to Walk Away (and Make Sure Your Client Is, Too)
   In some ways, the best buyers are those who never "fall in love" with a home. They know they don't have to bend over backward to meet unreasonable conditions. No matter how much your client loves a home, it's a good idea to discuss the red lines that will cause them to walk away. Being able to leave a negotiation gives you a tremendous amount of leverage.

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