Posts with tag 'Customer communications'

Every single day, about 23 billion text messages are sent worldwide. Wow! It might seem like the world is inundated with text, and that includes your clients. But one reason why Homesale Realty is so successful is because our agents learn to adapt to client preferences.

Everyone in the world has communication preferences. Some people love to spend time on the phone; others loathe it. Some find it easiest to absorb the information they receive in text and might consider email perfect for their needs.

Many real estate pros are extroverts who enjoy face time with clients. But to maximize your relationship with each lead, you need to be attuned to subtle signals about what they appreciate most. Just like any other communication media, text can be ideal in certain situations. The key is using it correctly within your complete relationship management toolkit to build trust with your leads.

So, how can you make text messages work for you? Keep these tips in mind when it's time to follow up with leads or clients.

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Millennial buyers are making their way into the real estate market. Increased earning capacity and low-interest rates are encouraging many to invest in communities where they can put down roots and build their careers. Millennial buyers are an underserved market which is why Homesale encourages you to tailor your marketing to this demographic. 

• Strengthen Your Presence Online
  Most millennial buyers start their property search by visiting your website and your social media pages. It is crucial that your online presence is solid and thoroughly integrated. Most importantly, you should use your website, Twitter, Facebook, Instagram, etc., to educate and engage millennial buyers. Sharing useful information and promptly answering their questions will build brand presence and create a foundation for a professional relationship.

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Wondering why Homesale Realty is the best around? Because our agents never miss out on an opportunity—and that includes in the holiday season!

The holiday season has a bad rap for real estate because it's when listings (and interest in them!) tend to ramp down. Prospecting can be a bit more challenging than other times of the year. Still, you can get a lot done in December if you know how to use it right.

Let's look at some of the best ways to end the year strong in real estate:

1. Focus on Engaging Sellers
   Sellers tend to get anxious that buyers won't bite during the slow season. They've probably already been advised that buyers are scarce, but they are motivated to try anyway. Remind them that buyers who are active in November and December tend to move the fastest. Listing in the winter will get attention from a smaller but much more energetic audience.

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There are many reasons why Homesale Realty is a career that attracts both new graduates and career changers alike. It's a rewarding profession both in terms of job satisfaction and income potential. However, there are certain stumbling blocks that many agents can trip over early in their careers when it comes to listing a property. Today we are looking at some common mistakes you can make in your first listings and how to avoid them.

• Grammar Matters
  One of the more elementary mistakes new agents make in their listings can be traced back to elementary school, or more to the point grammatical mistakes. Common errors include writing portions of property descriptions in all caps for emphasis or failing to catch homophones such as cellar/seller. You should also avoid using "inside baseball" terms or acronyms that the common buyer might not understand. When it comes to selling a home, buyers may be making one of the most important financial decisions of their life and these common mistakes confuse them can give a bad impression that can keep them scrolling.

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If you're wondering why Homesale Realty is so successful in the digital age, here's one big reason: Our real estate agents use social media to make our clients' listings more visible online.

Most people looking to buy a home go online first, so it makes sense to have a digital marketing strategy in place right away. Over the last few years, social media has emerged as a terrific tool to get listings to the right audience.

With social media, it becomes possible for you to respond to queries about a listing right away. Instant feedback means you can set up tours of a home faster. More interested buyers are attracted and take the next steps. Ultimately, that accelerates time-to-closing.

Of course, not all real estate agents come to the industry with social media savvy. When you are on the outside looking in, it can seem more complicated than it is. The learning curve isn't so fearsome, and the results are definitely worth it.

To get current with social media, there's one place to begin: The small, yet mighty hashtag.

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