Posts with tag 'Customer communications'

A crisis can make even simple tasks more stressful and difficult. Add to that the worries faced by homebuyers and sellers, and you're in a situation where mistakes are more likely. This is why Homesale Realty makes communication priority #1 in times of uncertainty.

The World is Online Right Now

With more than 97% of Americans covered by social distancing orders in the second half of April, traditional means of communicating are falling by the wayside. What's replacing all those lost hours? The majority of them are spent online.

Professionals who now find themselves telecommuting for the first time and adapting their home life around this new situation are also those most likely to reach out to a real estate agent. At the same time, it's important not to sacrifice opportunities to deepen relationships with your existing network and clients, even those who shelve their buying or selling plans for now.

Here's how agents can adapt with a crisis communication strategy that works.

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Social media is a key part of staying connected with customers and leads. Especially in today's world, it provides a unique opportunity to attract and inform your audience. Social media savvy is one reason why Homesale Realty agents are so successful.

Now is the perfect time to pay special attention to the various social media platforms your clients are active on. Not only can you keep them informed, you can also reassure them that you're there for them every step of the way. And good social media builds relationships in the weeks and months before a lead even decides to take action. Here's how to craft social media that engages:

1. Launch Your Business Page on Facebook
   Facebook has the advantage of being a place people go to relax and stay connected with their loved ones. It also has the most powerful targeted advertising in the social media world. Your business page on Facebook is particularly effective for staying in touch with past customers who choose to follow you. Make sure your page is fully filled out and communicates your value!

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Like every other aspect of everyday life, the real estate industry has certainly been impacted by the COVID-19 precautions in effect around the country and world. But staying home doesn't have to mean putting the brakes on your career! Video marketing makes it possible to stay in touch with clients, show homes virtually, and attract new business, no matter where you're currently located. Why Homesale Realty? We help our agents adapt to any situation and overcome challenges, with timely advice like our 5 steps to successful video marketing.

1. Use Virtual Open Houses to Let Buyers Tour Homes from Anywhere
   During a time when holding in-person open houses is all but impossible, buyers still want to be able to tour homes. Give them what they want by hosting virtual open houses, where you lead the viewer through the home, on camera, and discuss the perks of the property. Virtual open houses tend to work best when you treat them like the real thing, by dressing your best, planning ahead for what you're going to say, and promoting the open house on all of your social channels so people know when to watch.

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Every single day, about 23 billion text messages are sent worldwide. Wow! It might seem like the world is inundated with text, and that includes your clients. But one reason why Homesale Realty is so successful is because our agents learn to adapt to client preferences.

Everyone in the world has communication preferences. Some people love to spend time on the phone; others loathe it. Some find it easiest to absorb the information they receive in text and might consider email perfect for their needs.

Many real estate pros are extroverts who enjoy face time with clients. But to maximize your relationship with each lead, you need to be attuned to subtle signals about what they appreciate most. Just like any other communication media, text can be ideal in certain situations. The key is using it correctly within your complete relationship management toolkit to build trust with your leads.

So, how can you make text messages work for you? Keep these tips in mind when it's time to follow up with leads or clients.

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Millennial buyers are making their way into the real estate market. Increased earning capacity and low-interest rates are encouraging many to invest in communities where they can put down roots and build their careers. Millennial buyers are an underserved market which is why Homesale encourages you to tailor your marketing to this demographic. 

• Strengthen Your Presence Online
  Most millennial buyers start their property search by visiting your website and your social media pages. It is crucial that your online presence is solid and thoroughly integrated. Most importantly, you should use your website, Twitter, Facebook, Instagram, etc., to educate and engage millennial buyers. Sharing useful information and promptly answering their questions will build brand presence and create a foundation for a professional relationship.

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