Posts with tag 'Customer relations'

One of the biggest reasons why Homesale Realty has been so successful in 2020 and 2021 is our team's focus on learning, adapting, and embracing new ways of doing things as the market changes. One big example in recent times is the new digital closing process.

For buyers and sellers alike, closing day on a home is a big occasion. But it's not all fun and games: In fact, both sides can end up spending hours reviewing and signing off on paperwork. In the opening days of the COVID-19 pandemic, everyone knew an alternative was crucial.

The result is digital closing.

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Staging a home can raise its value and help you get to closing sooner. But staging isn't just about fresh-baked cookies in the oven! One reason why Homesale Realty team members consistently move homes faster than the competition is our modern approach to staging each home.

Learning to stage homes means unlocking a new skill that can add thousands of dollars to your average home sale. Whether you decide to do it yourself or hire a professional home staging service, however, it's crucial to develop an eye for staging possibilities. After all, they help you showcase a home in its absolute best light.

Telling the story of a home's unique value is at the heart of real estate. Staging is one more tool to do it!

With the growing popularity of home renovation and flipping shows, many of your clients have probably heard about staging. They might even have experienced it firsthand. Average sellers may know that they need to tidy up and use natural light, but they don't know enough about staging to make a big difference.

That gives you an amazing opportunity to add value they can see in their bottom line on closing day.

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To attract a healthy flow of leads for your business, it's crucial to promote yourself in the right ways. One reason why Homesale Realty is so effective is because we help our team members go from chasing referral business to drawing the right clientele directly to them. That leaves more hours in the day to build your practice.

In-person real estate marketing is only the beginning. To achieve more, you can put modern technology to work for you. Although many real estate pros thrive on face-to-face interactions, we've all seen their limitations over the last few months. Done right, your digital marketing can keep working for you 24 hours a day.

The sooner you make the leap to a mix of online and in-person promotion, the better. Here are five of the most powerful ways to do it.

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Plenty of attention focuses on buyers and how they navigate the market. But getting to closing day has its own challenges for sellers. One reason why Homesale Realty is so successful is we see the process from both sides.

One big point of confusion for sellers is disclosure.

Sellers have a duty to disclose "material defects" in a home. But this can be more complex than it seems. Rules for what must be disclosed vary from one state to another. Likewise, it's hard to know what any buyer will consider "material" to decisions about a home.

Many sellers feel anxious about disclosing "too much." Or they might not realize certain things they deal with daily – say, a warped door or a leaky faucet – warrant disclosure. Whatever the case, there is no such thing as over-disclosing. Being thorough can prevent a lawsuit.

So, what should you tell your clients to get them into the right mindset? Here are some things to know.

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There's no doubt that 2020 has been a year of dramatic, unexpected change in so many areas of life, with everything from going to work to shopping for homes now happening from a distance. Real estate agents have had to adapt to the "new normal," with so much of the purchasing process happening remotely for both buyers and agents. Fortunately, the industry has adapted, and sales are still going strong. Why Homesale Realty? We can help you adapt to whatever comes next, starting with our 5 long-distance selling tips for new agents.

1. Dedicate Time to Getting to Know Your Buyers
   When a buyer is shopping from a distance, a strong, trusting relationship with their real estate agent is crucial to success. That starts with the very first phone call, when you'll learn about their wants, needs, motivations, and what they're seeking in a new home. But it doesn't stop there. As you get to know your buyer, you will be able to ask more specific questions and get feedback on the homes that you're showing them. Be sure to make it easy to stay in contact, by offering to communicate through whatever platforms they're most comfortable using.

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