Posts with tag 'Customer relations'

To attract a healthy flow of leads for your business, it's crucial to promote yourself in the right ways. One reason why Homesale Realty is so effective is because we help our team members go from chasing referral business to drawing the right clientele directly to them. That leaves more hours in the day to build your practice.

In-person real estate marketing is only the beginning. To achieve more, you can put modern technology to work for you. Although many real estate pros thrive on face-to-face interactions, we've all seen their limitations over the last few months. Done right, your digital marketing can keep working for you 24 hours a day.

The sooner you make the leap to a mix of online and in-person promotion, the better. Here are five of the most powerful ways to do it.

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Plenty of attention focuses on buyers and how they navigate the market. But getting to closing day has its own challenges for sellers. One reason why Homesale Realty is so successful is we see the process from both sides.

One big point of confusion for sellers is disclosure.

Sellers have a duty to disclose "material defects" in a home. But this can be more complex than it seems. Rules for what must be disclosed vary from one state to another. Likewise, it's hard to know what any buyer will consider "material" to decisions about a home.

Many sellers feel anxious about disclosing "too much." Or they might not realize certain things they deal with daily – say, a warped door or a leaky faucet – warrant disclosure. Whatever the case, there is no such thing as over-disclosing. Being thorough can prevent a lawsuit.

So, what should you tell your clients to get them into the right mindset? Here are some things to know.

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There's no doubt that 2020 has been a year of dramatic, unexpected change in so many areas of life, with everything from going to work to shopping for homes now happening from a distance. Real estate agents have had to adapt to the "new normal," with so much of the purchasing process happening remotely for both buyers and agents. Fortunately, the industry has adapted, and sales are still going strong. Why Homesale Realty? We can help you adapt to whatever comes next, starting with our 5 long-distance selling tips for new agents.

1. Dedicate Time to Getting to Know Your Buyers
   When a buyer is shopping from a distance, a strong, trusting relationship with their real estate agent is crucial to success. That starts with the very first phone call, when you'll learn about their wants, needs, motivations, and what they're seeking in a new home. But it doesn't stop there. As you get to know your buyer, you will be able to ask more specific questions and get feedback on the homes that you're showing them. Be sure to make it easy to stay in contact, by offering to communicate through whatever platforms they're most comfortable using.

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Your clients will often have second thoughts during the process of buying a home. Some have third, fourth, and even fifth thoughts. One reason why Homesale Realty team members are so successful is that they are seen as trusted allies in situations like these.

"Paralysis by analysis" is by no means limited to first-time homebuyers. The truth is, you can't really control the way buyers might think through their problems. They are relying on habits that might be many years in the making.

But you can help them move in the right direction.

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As a real estate agent, the relationships you have with others in your community are among your most important assets. One reason why Homesale Realty professionals are so successful is because of their dedication to building and sustaining those relationships over the long term.

As a real estate agent, your ability to bring a personal touch to your relationships is one way you can stand out. With that in mind, all real estate agents should get familiar with a classic, powerful tool for relationship management: The "thank you" letter.

Thank you letters, of course, are nothing new. Research has shown that job applicants who send a thank you letter to their interviewers are more likely than others to get the job. However, very few people will actually take the time to do it. This is where you have the opportunity to make a difference.

After all, you never know when someone you met might need to buy or sell a home!

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