Posts with tag 'Grow Business'

Capturing great listing photos is key to an attractive real estate listing, and should be an important part of a successful social media strategy, as well. Instagram is the perfect medium for sharing your listing photos, creating engagement with your audience, and ultimately building more interest in your listings. Our marketing expertise is one reason why Homesale Realty can help take your career to the next level, and social media is an ideal place to start. So let's dig into the reasons why great listing photos deserve Instagram posts.

• Why Instagram Is Ideal for Real Estate Marketing
  Instagram is one of the most popular social media sites in the world, with a focus on photo, video, and engagement. More than a billion people log on to Instagram each day, with more than 100 million users per day in the United States alone. Instagram is a visual medium, which makes it perfect for sharing real estate content that's best presented through photo and video. Real estate content is very popular on Instagram, which leads to increased competition but also to a larger potential audience for your content.

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At the start of a real estate career, it's a good idea to learn as much as you can. But no agent does everything for everybody: Sooner or later, it's time to specialize.

One reason why Homesale Realty agents are so effective is because they zoom in on the precise type of clients and transactions they want to focus on.

When you find your own real estate niche, you have the opportunity to define what an ideal client means to you. You can strengthen your marketing by spotlighting your excellent fit for those clients. Plus, deep expertise positions you as a trusted advisor whose time is valuable.

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The rise of the internet has forever changed the sales process. Websites, social media, and apps can generate an enormous number of leads for a real estate agent. However, whether it is one or one hundred potential leads, every lead is as good as no lead if the agent doesn't follow up and pursue it. That is why Homesale Realty recommends the following suggestions regarding lead generation and management in the real estate industry.   

• Start the Conversation
  Whether your lead is an email address, a message on your Facebook page or a Tweet read on your phone, start a conversation with the sender. If the individual took the time to contact you or comment on something you have said, it's an ideal opportunity to start a conversation. It doesn't have to be about real estate; it can be anything related to the impetus for the initial contact.

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Your biography is your brand. It sets you apart from other real estate agents and shows clients the skills and professional experience you offer. An engaging biography is an invaluable marketing tool that encourages clients to trust you with one of the most significant purchases they will ever make. As you put your biography together, the following are some ideas worth their weight in commissions.

• Start with Your Story
  Sharing your personal background, interests, and education helps create a personal connection. Discuss why you moved to the area and the reasons you enjoy assisting others in moving into the region. These inclusions help clients understand why you chose a career in real estate and helps them find common ground with you as a person they want to do business with. Keep in mind that you want your story to sound like an interesting tale rather than a sales pitch.

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If you're wondering why Homesale Realty is so successful in the digital age, here's one big reason: Our real estate agents use social media to make our clients' listings more visible online.

Most people looking to buy a home go online first, so it makes sense to have a digital marketing strategy in place right away. Over the last few years, social media has emerged as a terrific tool to get listings to the right audience.

With social media, it becomes possible for you to respond to queries about a listing right away. Instant feedback means you can set up tours of a home faster. More interested buyers are attracted and take the next steps. Ultimately, that accelerates time-to-closing.

Of course, not all real estate agents come to the industry with social media savvy. When you are on the outside looking in, it can seem more complicated than it is. The learning curve isn't so fearsome, and the results are definitely worth it.

To get current with social media, there's one place to begin: The small, yet mighty hashtag.

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