Posts with tag 'Leads'

One reason why Homesale Realty is so effective is deep client relationships – and the benefits they bring.

According to the National Association of Realtors, more than 90% of customers surveyed said they would use their real estate agent again. They are even enthusiastic to recommend their agent to others soon after a transaction. However, only a small fraction actually ends up using the same agent more than once.

The sad reason why? They simply forget their old agent – name and all!

This effect costs real estate agents big opportunities for life-long transactions and referral business. After all, the lifetime value of any customer can be very high. Although most people go five years or more between home buys, every satisfied client may be able to send you one referral a year.

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Turning the page on this year provides the opportunity to reflect on the year that was and also to start planning your real estate goals for the year to come. The right real estate team makes a huge difference in achieving those goals, which is one reason why Homesale Realty is such a great choice for agents who want to advance their careers. Today, we're going to take a closer look at six key business goals that you can set to help you achieve success in the new year.

• Boost Your Social Media Presence and Stay Active
  The unique nature of 2020 has put even more focus than ever on building a strong online presence for your personal real estate brand, and social media is the perfect place to start. The two biggest keys to success are being engaging and consistent. Take the time to engage your connections in conversations, answer questions, and share your real estate expertise. Be consistent by blocking out some time for social each day – even 15 or 30 minutes a day makes a big difference over time.

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Every single day, about 23 billion text messages are sent worldwide. Wow! It might seem like the world is inundated with text, and that includes your clients. But one reason why Homesale Realty is so successful is because our agents learn to adapt to client preferences.

Everyone in the world has communication preferences. Some people love to spend time on the phone; others loathe it. Some find it easiest to absorb the information they receive in text and might consider email perfect for their needs.

Many real estate pros are extroverts who enjoy face time with clients. But to maximize your relationship with each lead, you need to be attuned to subtle signals about what they appreciate most. Just like any other communication media, text can be ideal in certain situations. The key is using it correctly within your complete relationship management toolkit to build trust with your leads.

So, how can you make text messages work for you? Keep these tips in mind when it's time to follow up with leads or clients.

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The rise of the internet has forever changed the sales process. Websites, social media, and apps can generate an enormous number of leads for a real estate agent. However, whether it is one or one hundred potential leads, every lead is as good as no lead if the agent doesn't follow up and pursue it. That is why Homesale Realty recommends the following suggestions regarding lead generation and management in the real estate industry.   

• Start the Conversation
  Whether your lead is an email address, a message on your Facebook page or a Tweet read on your phone, start a conversation with the sender. If the individual took the time to contact you or comment on something you have said, it's an ideal opportunity to start a conversation. It doesn't have to be about real estate; it can be anything related to the impetus for the initial contact.

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There are many reasons why Homesale Realty is a career that attracts both new graduates and career changers alike. It's a rewarding profession both in terms of job satisfaction and income potential. However, there are certain stumbling blocks that many agents can trip over early in their careers when it comes to listing a property. Today we are looking at some common mistakes you can make in your first listings and how to avoid them.

• Grammar Matters
  One of the more elementary mistakes new agents make in their listings can be traced back to elementary school, or more to the point grammatical mistakes. Common errors include writing portions of property descriptions in all caps for emphasis or failing to catch homophones such as cellar/seller. You should also avoid using "inside baseball" terms or acronyms that the common buyer might not understand. When it comes to selling a home, buyers may be making one of the most important financial decisions of their life and these common mistakes confuse them can give a bad impression that can keep them scrolling.

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