
Starting out as a real estate agent, local expertise is one of your biggest assets. Agents who live where they work garner more trust from their clients and tend to have better results. That's one reason why Homesale Realty team members stand out from the rest.
But just because you are a real estate professional doesn't mean you can never move from one place to another. Even if you just arrived in a particular community, there are powerful ways for you to make connections with others and learn about your surroundings.

It's never been easier for prospective buyers to find the information they need online. Sellers, too, can "meet" their local real estate agents without ever setting foot in an office. One of the many reasons why Homesale Realty has been so successful is our ability to adapt to changing times.
Which leads to one of the most common questions we get from new agents: "Is cold calling worth my time in 2022?

2022 is shaping up to be a wild ride for buyers and sellers alike. One reason why Homesale Realty has continued to grow during tough times is our ability to adapt to any market condition. That's sure to be crucial as the year unfolds!
Soaring home prices, rising interest rates, and new lender standards are all changing the picture in 2022. Some buyers will find themselves shut out of the market. Sellers who held back on entering will jump in so they don't miss out on premium prices.

A new year means new opportunities! One big reason why Homesale Realty agents outperform the rest is their ability to leverage seasonal changes that affect the market. While others rest, you can develop a lead generation strategy that will succeed in the new year.
You probably already know the majority of your future clients will look for you online. If you have a website where you post helpful, informative content targeted at your ideal clients, you're doing a great job laying the foundation for lead generation. But you can always go further.

One reason why Homesale Realty is so effective is deep client relationships – and the benefits they bring.
According to the National Association of Realtors, more than 90% of customers surveyed said they would use their real estate agent again. They are even enthusiastic to recommend their agent to others soon after a transaction. However, only a small fraction actually ends up using the same agent more than once.
The sad reason why? They simply forget their old agent – name and all!
This effect costs real estate agents big opportunities for life-long transactions and referral business. After all, the lifetime value of any customer can be very high. Although most people go five years or more between home buys, every satisfied client may be able to send you one referral a year.