Posts with tag 'Social media tips'

Social media is among the most powerful tools for the modern real estate agent. It's no exaggeration to say that of all the professionals active on social media today, real estate agents are the ones most likely to transform a social following into real business value. That's why Homesale Realty equips every team member with the skills to succeed in the social world.

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Of all the professionals active on social media today, very few can capture the same business value from it that a real estate agent can. It's no secret that some of the most successful real estate agents in the U.S. get most of their business on social media—and social media savvy is one reason why Homesale Realty stands out.

When you're first getting started on social media, it can feel like you're shouting to be heard, and that effect is amplified when you're working in a crowded real estate market. But it's important not to get discouraged! The content you provide on social media is a crucial preview of the insight you can offer.

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Building a brand is important in making your mark in the real estate industry. People will seek you out for local expertise, but your brand educates them on other facts they need to know: Who you are, what you do, and who you do it for.

One reason why Homesale Realty agents are so effective is their help in building a trustworthy brand under the BHHS Homesale Realty umbrella. You can be sure your future customers search for details about you online, so it's essential to be proactive about branding.

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Video is the most popular form of content on the internet. Video gets more likes, shares, and comments than anything else. One of the biggest reasons why Homesale Realty has seen great 2021 growth is our use of video content to promote our listings.

But not all video content is created equal. Some forms of video are more effective than others. In an era where most videos will be accessed by smartphone, viewers are often on the go. They have limited time and attention, so short-form video is the best way to connect.

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In 2020, Millennials were the largest group of homebuyers. As the pandemic wore on, older members of Gen Z stood up and made a showing in the market. Both younger generations will continue to be well-represented in the coming years. This is why Homesale Realty focuses plenty of attention on them!

Millennials and Gen Z are very different, but you're likely to work with both:

• Millennials
  The oldest Millennials are over 40. That cohort is sometimes known as "the Oregon Trail Generation" to distinguish it from younger peers. The Millennial age range runs 1981-1996, so the youngest Millennials are now in their mid-20s.

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